Marketing Executive Digital Marketing, Fashion & Ecommerce

Company: WishKaro

Location: Whitefield, Bengaluru

Work Mode: Full-time, Work from Office (On-site)

Experience: 02 Years

Employment Type: Full-time

About WishKaro

WishKaro is an emerging fashion and lifestyle ecommerce brand with an ambitious vision for growth. We are looking for academically strong, smart, enthusiastic and technology-oriented individuals who are passionate about marketing, fashion, startups and entrepreneurship.

This role offers an opportunity to work closely with the business, take ownership of marketing initiatives and contribute directly to brand building, customer acquisition and revenue growth.

We are looking for someone who thinks beyond routine marketing activities and has the zeal to understand, execute and grow a business.

Key Responsibilities

1. Digital Marketing & Performance Marketing

- Plan and execute digital marketing campaigns across relevant platforms.
- Assist in managing Meta Ads, Google Ads and other paid advertising channels.
- Monitor campaign performance, analyse CTR, CPC, ROAS, conversions and ROI.
- Identify opportunities to improve customer acquisition and marketing efficiency.
- Work on SEO, website traffic and online brand visibility.

2. Social Media & Brand Building

- Manage and grow WishKaro's social media presence across Instagram, Facebook and other platforms.
- Plan content calendars, product promotions, reels, creatives and campaigns.
- Identify fashion trends, content opportunities and customer engagement strategies.
- Develop creative marketing ideas to strengthen brand positioning.

3. Business Growth & Market Research

- Conduct competitor analysis, market research and customer behaviour studies.
- Identify new marketing channels and business growth opportunities.
- Understand product positioning, pricing, promotions and customer acquisition.
- Support sales initiatives, lead generation and customer engagement.




- Work on strategies to improve website conversions and overall business performance.

4. Technology & AI Integration

- Actively explore and use AI tools such as ChatGPT, Canva AI and other productivity applications.
- Leverage technology to improve marketing processes, content creation and campaign execution.
- Stay updated with emerging digital marketing trends and tools.

Required Skills & Candidate Profile

Academic & Analytical Skills

- Good academic track record with strong conceptual understanding.
- Graduate or postgraduate in Marketing, Business Administration, Commerce, Management or related fields.
- Good aptitude, logical reasoning, analytical ability and problem-solving skills.
- Ability to understand marketing concepts and apply them in practical business situations.

Marketing & Technical Skills

- Good understanding of digital marketing principles and fundamentals.
- Knowledge of social media marketing, performance marketing, SEO and online advertising.
- Familiarity with Meta Business Suite, Google Ads, Google Analytics and ecommerce platforms is desirable.
- Valuable understanding of customer psychology, brand positioning and marketing strategies.
- Comfortable with AI tools, technology and digital applications.

Personal Attributes & Mindset

- Genuine interest in startups, entrepreneurship and business building.
- Passion for fashion, lifestyle and ecommerce.
- Self-starter with an ownership mindset and ability to take initiative.
- Strong execution capabilities and a result-oriented approach.
- Creative thinking combined with analytical decision-making.
- Ability to multitask and manage multiple projects.




- Excellent learning attitude, adaptability and willingness to experiment.
- Good communication, presentation and interpersonal skills.

Who Should Apply?

- Academically strong graduates or postgraduates with an interest in marketing and business.
- Candidates with 02 years of experience in digital marketing, ecommerce or related fields.
- Freshers with exceptional aptitude, strong academic performance and practical marketing understanding are welcome.
- Individuals who are genuinely interested in working with a growing startup and contributing to its growth journey.

Work Culture & Expectations

- Work Location: Whitefield, Bengaluru.
- Full-time, Work from Office (On-site).
- Candidates should be comfortable working in a fast-paced startup environment.
- Willingness to take ownership, work independently and deliver results.
- Flexible to work additional hours whenever business requirements demand, particularly during campaigns, launches and important projects.

What We Offer

- Opportunity to work closely with the business and its leadership team.
- Practical exposure to digital marketing, performance marketing, ecommerce and brand building.
- Opportunity to experiment with new marketing strategies and AI tools.
- Significant learning and career growth opportunities.
- Performance-driven career progression with opportunities to take on leadership responsibilities.

Role: Marketing - Other, Industry Type: Retail, Department: Marketing & Communication, Employment Type: Full Time, Permanent Role Category: Marketing Education UG: B.Tech / B.E. in Any Specialization, B.B.A. / B.M.S. in Any Specialization PG: MBA/PGDM in Any Specialization Key Skills Skills highlighted with ‘‘ are preferred keyskills Online MarketingDigital MarketingMarketing ManagementSocial Media MarketingBrand Campaigns BrandingCampaignsSocial MediaWeb MarketingStrategic Marketing PlanningOnline BrandingBrand Awareness

📌 Marketing Executive (Bengaluru)
🏢 S S Lifestyle
📍 Bengaluru