Key Responsibilities

- Create high-quality written, visual, and video content tailored for platforms like website, social media, ebooks, articles, whitepapers, presentations, blogs, case studies, product guides, and user manuals, etc.

- Write, edit, and proofread a variety of content, including articles, blogs, email campaigns, whitepapers, social media posts, and videos, etc.

- Design and structure visually compelling PowerPoint presentations for product PPTs, internal meetings, client pitches, webinars, and conferences.

- Develop and execute content strategies tailored to IT, B2B products, and SaaS solutions, focusing on key industry pain points, trends, and customer challenges.

- Ensure all content is optimized for SEO and adheres to the best practices for search engine visibility.

- Craft explicit, concise, and engaging scripts for videos that simplify complex concepts.

- Manage and update the company's content library, ensuring all materials are current and relevant.

- Produce visually compelling videos across various formats, such as webinars and video series.

- Develop and manage a content calendar to ensure consistent delivery of content that supports marketing campaigns and brand messaging.

- Work closely with cross-functional teams, including marketing and product departments,



to align content efforts with overall business goals.

- Gather information from subject-matter experts and develop, organize, and write procedure manuals, technical specifications, and process documentation.

- Continuously seek ways to enhance and grow within the content creation field, experimenting with new content formats and strategies.

- Collaborate with product managers, developers, Presales, CoE and marketing teams to ensure accuracy and alignment with business messaging.

- Collaborate with internal stakeholders to gather content requirements and feedback to refine content output.

- Perform thorough research and identify key content themes and topics that align with our brand and resonate with our target audience.

- Stay informed on industry trends, audience preferences, and competitor strategies to keep content fresh and relevant.

Qualifications

- A minimum 2 years of experience in content creation within IT Industry for B2B software products, or SaaS, with a strong portfolio of relevant work.

- Proficiency in tools like ChatGPT, Jasper AI, Hemingway, Keyword Planner, Google Analytics, SEMrush, Grammarly, and CMS platforms.

- Knowledge of content management systems (e.g., WordPress) is a plus.

📌 Marketing Executive Mid - Level (Bengaluru)
🏢 Pragma Edge Software Services
📍 Bengaluru