We’re looking for a detail-oriented Marketing Executive to generate qualified business leads, strengthen brand visibility, and support the Sales team with market intelligence and approved marketing materials.

The role supports these business segments: Specialty Raw Materials, Water Treatment, Oil & Gas, Industrial/Institutional Cleaning, and Home Care.

Key responsibilities

- Build targeted prospect databases based on customer fit, applications, requirements, and purchase timelines.
- Maintain accurate lead records in Zoho CRM, including sources, contact details, and next actions. Hand over qualified leads to Sales and track acceptance or rejection reasons.
- Review and update the CRM database monthly, removing duplicate, invalid, and outdated contacts and recording corrections according to procedure.
- Maintain a monthly content calendar and coordinate the timely publication of approved website, social media, and email content.
- Execute approved digital marketing campaigns and SEO activities; review performance weekly and recommend improvements.
- Monitor competitor pricing, product launches, positioning, promotions, industry trends, and customer requirements.




- Prepare monthly market intelligence reports with actionable recommendations, using dated, verifiable sources and clearly stated assumptions for estimates.
- Develop marketing briefs and content, and coordinate with designers, agencies, and vendors on artwork, campaigns, printing, supplies, and event logistics.
- Before assigning or starting work, confirm written agreement on the scope, owner, deadline, and budget.
- Check materials for brand consistency and technical accuracy, securing Quality Control (QC) validation where required.
- Coordinate trade shows and exhibitions, collect event-generated leads, and forward them to the Sales team.
- Submit daily activity updates, a weekly marketing report every Monday by 11:00 AM, and a monthly performance report by the fifth working day.

What you’ll bring
- Content writing and communication skills
- Knowledge of digital marketing, SEO, and campaign coordination
- Market research and competitor analysis skills
- Analytical and reporting abilities
- Working knowledge of Zoho CRM
- Spreadsheet and data management skills
- Accuracy, attention to detail, and robust coordination and follow-up skills

📌 Marketing Executive (Vadodara)
🏢 Maxwell Additives
📍 Vadodara