13 Nov
|
FieldGlobal Market Research
|
Malad West
13 Nov
FieldGlobal Market Research
Malad West
Job Title: Marketing Executive – Influencer Management
Company: Fieldglobal Market Research Pvt Ltd
Job Type: Full-Time
Experience: 1–2 Years (Freshers with relevant knowledge may also apply)
Salary: As per industry standards / Based on experience
Location: Malad West, Mumbai, Maharashtra
Work Mode: Work from Office
Job Overview
We are looking for a creative, enthusiastic, and result-oriented Marketing Executive specializing in Influencer Management to join our team. The ideal candidate should have solid communication, networking, and relationship-building skills, along with a good understanding of social media platforms and influencer marketing strategies.
The candidate will be responsible for identifying potential influencers, managing influencer collaborations, coordinating marketing campaigns, and building strong relationships with content creators to enhance brand visibility and engagement.
Key Responsibilities
- Identify, research, and shortlist relevant influencers and content creators across Instagram, YouTube, Facebook, and other social media platforms.
- Reach out to influencers for brand collaborations, partnerships, and promotional campaigns.
- Manage end-to-end influencer communication, negotiation, onboarding, and relationship management.
- Plan, coordinate, and execute influencer marketing campaigns.
- Develop and maintain an updated database of influencers, including their contact details, audience demographics, engagement rates, and collaboration history.
- Coordinate with influencers regarding campaign briefs, deliverables, timelines, and content approvals.
- Monitor influencer campaign performance, including reach, impressions, engagement, and conversions.
- Research trending content, hashtags, social media trends, and emerging influencers.
- Collaborate with internal marketing and creative teams to develop promotional strategies.
- Prepare campaign reports and track marketing performance.
- Explore opportunities for long-term influencer partnerships and brand collaborations.
Required Skills & Qualifications
- Bachelor's degree in Marketing, Business Administration, Mass Communication, or a related field (preferred).
- 1–2 years of experience in Influencer Marketing, Digital Marketing, Social Media Marketing, or a similar role.
- Strong understanding of Instagram, YouTube, Facebook, and other digital platforms.
- Excellent verbal and written communication skills.
- Good negotiation, networking, and relationship-management abilities.
- Knowledge of influencer discovery tools and social media analytics.
- Strong research, coordination, and organizational skills.
- Proficiency in MS Excel / Google Sheets for maintaining influencer databases and campaign reports.
- Ability to manage multiple campaigns and meet deadlines.
- Creative mindset with an understanding of current digital marketing trends.
Preferred Skills
- Experience in handling influencer collaborations and paid promotional campaigns.
- Knowledge of influencer engagement metrics, audience analysis, and campaign ROI.
- Familiarity with Canva and social media management tools.
- Understanding of barter collaborations, affiliate marketing, and brand partnerships.
What We Offer
- Opportunity to work on influencer marketing and digital brand campaigns.
- Exposure to social media marketing strategies and industry trends.
- Professional growth and learning opportunities.
- Collaborative and supportive work environment.
Join our team and help us build impactful influencer partnerships and marketing campaigns! Pay: ₹25,000.00 - ₹35,000.00 per month
Benefits
- Paid sick time
Work Location: In person
📌 Marketing Executive – Influencer Management (Malad West)
🏢 FieldGlobal Market Research
📍 Malad West