- Oversee the development and implementation of the hotel PR plan and associated activities
- Create, develop and market key events for the hotel, especially during key business periods
- Communicate effectively, to target markets, the amenities and advantages of the hotel, including hotel refurbishments, food and beverage provisions, conference, banqueting and events
- Work with local third party partners, including local media, and maintain professional working relationships with local official bodies
- Ensure an accurate and constantly expanding comprehensive media and marketing contact management system relevant to the target audiences of the hotel
- Work closely across all hotel departments, seeking proactive opportunities and planned promotions to address specific business challenges, as required
- Manage and promote the hotel on IHG branded websites
- Manage and control marketing budgets by using resources effectively
- Develop and own promotional activities, marketing channels and the production of marketing materials for specific events
- Implement Public Relations campaigns to celebrate successes and awards and the promotion of products
- Respond to media enquiries when approached for comments and/or reports
- Research and develop new opportunities within key target markets
- Communicate with internal Event Managers on all aspects of specific event organisation and promotion.