Improvians is looking for a Marketing Executive to help grow our B2B engineering services business and strengthen our presence in global markets.
Key Responsibilities:
- Develop and execute marketing campaigns
- Create marketing content, presentations and sales collateral
- Generate leads and manage client outreach and follow-ups
- Manage LinkedIn and other digital marketing activities
- Conduct market and competitor research to support marketing and sales
- Support proposals and business development activities
- Maintain CRM and marketing records and track campaign performance
- Attend relevant events, meetings and networking opportunities
- Work closely with engineering and management teams on marketing initiatives
- Research new markets, industries and customer segments where our existing capabilities can be leveraged
- Explore opportunities for new services, products or software that Improvians could develop and commercialize
What We Are Looking For:
- Bachelor’s degree in Marketing, Business, Engineering or a related field
- 1–3 years of experience preferred
- Strong communication, research and presentation skills
- Good understanding of B2B marketing and lead generation
- Valuable business and analytical thinking
- Ability to work independently and take ownership
- Experience with CRM and digital marketing tools is a plus
- Engineering, technology or product development experience is an advantage