We are hiring Marketing Executive- BTL & Corporate Activation for a Leading Eye Hospital

Location: Hyderabad

Experience Required: 3+ Years

CTC Offered: Up to 7 LPA

Employment Type: Full-Time

Industry: Healthcare Specialty Eye Care Hospital

Function: BTL Activation, Marketing & Business Development

About the Role

We are looking for a Marketing Executive with experience in Hospital Marketing, BTL Activities and Corporate Activation to plan and execute eye screening camps, local B2C marketing activities, corporate wellness programs and doctor referral network development.

Key Responsibilities

1. BTL Camp Planning & Execution (Primary Focus ~80%)

- Identify and secure locations for eye screening camps RWAs, residential societies, community centers, religious institutions, colleges/schools, and local marketplaces.
- Plan camp logistics end-to-end: scheduling, manpower (optometrist/doctor coordination), equipment, promotional collateral, and on-ground execution.
- Conduct on-site screenings/registrations, patient counselling, and lead capture at camps.
- Ensure a clear conversion funnel from every camp: screening referral to hospital consultation treatment.
- Plan and execute local B2C marketing activities – pamphlet distribution, local hoardings/banners, area branding, health talks, and community engagement drives.

2. Corporate Activities & B2B Marketing

- Identify and approach corporates, IT parks, factories, and co-working spaces for employee eye check-up camps, wellness packages, and awareness sessions.
- Build and manage relationships with HR/Admin teams to get the hospital listed as a preferred eye-care partner in corporate wellness programs.
- Drive tie-ups with pharmacies, optical stores, and diagnostic centers for cross-referral partnerships.
- Represent the hospital at health fairs, exhibitions, and B2B networking events to build institutional brand presence.

3. Doctor Referral Network Development (Secondary Focus – ~20%)





- Identify and onboard referring doctors – general physicians, opticians, diabetologists, pediatricians – within the catchment area.
- Conduct regular relationship visits to referring doctors' clinics to maintain engagement and ensure steady referral flow.
- Coordinate referral protocols/incentives (as per company policy) and ensure smooth patient handoff from referring doctor to hospital.
- Maintain a database of all referring doctors, visit frequency, and referral volume.

4. Lead & Data Management

- Maintain accurate camp-wise, corporate-wise, and doctor-wise lead trackers/CRM entries.
- Follow up on leads generated from camps, corporate activities, and referrals to drive conversion, in coordination with the patient counselling team.
- Provide timely MIS/reports on camps conducted, footfall, corporate tie-ups, referrals, and revenue contribution.

5. Target Ownership

- Achieve monthly targets for number of camps/corporate activities conducted, footfall generated, and patient conversions.
- Achieve targets for new doctor referral tie-ups and sustained referral volume.
- Contribute to overall branch revenue through the 80:20 (BTL/corporate : referral) activity mix.

Candidate Requirements

- Experience: 3+ years in healthcare/pharma field marketing, BTL activation, corporate sales, or doctor referral (PSR/RCPA-type) roles; hospital or diagnostics industry background preferred.
- Education: Graduate in any discipline (Marketing background a plus).
- Strong ground-level execution ability – comfortable working across residential, community, and corporate environments.
- Valuable interpersonal and relationship-building skills (with corporates, RWAs, and doctors).
- Target-driven, self-motivated, and willing to travel extensively within the city/region.
- Basic reporting/CRM and MS Excel skills.
- Proficiency in local language (Telugu) and familiarity with the regional healthcare/scheme ecosystem.

For further assistance call/WhatsApp Manish: (phone hidden)

📌 Marketing Executive For Leading EyeCare Hospital Based in Hyderabad
🏢 GIST Management Solutions
📍 Hyderabad