Key Responsibilities

- Createhigh-quality written, visual, and video content tailored for platforms likewebsite, social media, ebooks, articles, whitepapers, presentations, blogs,case studies and product guidesuser manuals etc.
- Write,edit, and proofread a variety of content, including articles, blogs, emailcampaigns, whitepapers, social media posts, and videos etc.
- Designand structure visually compelling PowerPoint presentations for product ppts,internal meetings, client pitches, webinars, and conferences
- Developand execute content strategies tailored to IT, B2B products, and SaaSsolutions, focusing on key industry pain points, trends, and customerchallenges.
- Ensureall content is optimized for SEO and adheres to the best practices for searchengine visibility.
- Craftclear, concise, and engaging scripts for videos that simplify complex concepts.
- Manageand update the company's content library, ensuring all materials are currentand relevant.
- Producevisually compelling videos across various formats, such as webinars and videoseries.
- Developand manage a content calendar to ensure consistent delivery of content thatsupports marketing campaigns and brand messaging
- Workclosely with cross-functional teams, including marketing and productdepartments, to align content efforts with overall business goals.
- Gatherinformation from subject-matter experts and develop, organize, and writeprocedure manuals, technical specifications, and process documentation.
- Continuouslyseek ways to enhance and grow within the content creation field,



experimentingwith new content formats and strategies.
- Collaboratewith product managers, developers, Presales, CoE and marketing teams to ensureaccuracy and alignment with business messaging.
- Collaboratewith internal stakeholders to gather content requirements and feedback torefine content output.
- PerformThorough Research and Identify key content themes and topics that align withour brand and resonate with our target audience
- Stayinformed on industry trends, audience preferences, and competitor strategies tokeep content fresh and relevant.

Qualifications

- Aminimum 2 years of experience in content creation within IT Industry for B2Bsoftware products, or SaaS, with a solid portfolio of relevant work.
- Proficiencyin tools like ChatGPT, Jasper AI, Hemingway, Keyword Planner, Google Analytics,SEMrush, Grammarly, and CMS platforms
- Knowledgeof content management systems (e.g., WordPress) is a plus.
- Understandingof SEO principles and techniques for optimizing content for search engines.
- Creativemindset with the ability to generate unique and engaging content ideas.
- Abilityto quickly grasp new topics and synthesize information from various sources.
- Excellentwritten and verbal communication skills
- Abilityto work independently and meet deadlines
- Musthave Content Creation, Copywriting, and Storytelling skills
- Proventrack record of developing and executing successful content strategies.
- Abilityto quickly learn and understand complex technical concepts and effectivelycommunicate them through content.

📌 Marketing Executive Mid - LeveL (Bengaluru)
🏢 Pragma Edge Software Services
📍 Bengaluru