Job highlights

- 14-16 years in senior marketing leadership with B2B and B2C fintech or BFSI experience, expertise in product marketing, digital marketing, CRM and marketing automation tools, MBA or professional marketing qualification
- Lead full-funnel marketing strategy, brand positioning, go-to-market campaigns, digital growth, PR and crisis communications, agency and budget management, and build a high-performing marketing team

Job Summary The Marketing Director is a high-profile and influential role, important to our next phase of growth in India. You will lead the end-to-end marketing agenda: building the brand, taking products to market, driving pipeline and consumer growth, and shaping how the industry sees us. This is not a conventional communications role. It is a commercially accountable, full-funnel leadership role for a hands-on leader who combines strategic clarity with thoughtful prioritisation.

Why this role is key to us

- Shape a trusted brand in one of the world's fastest-growing credit and digital-finance markets.
- Lead B2B and consumer marketing under one remit, a breadth of scope few marketing roles offer.
- Make a direct, visible impact on business performance, working closely with the Managing Director and business leaders.
- Turn complex data, credit and analytics topics into stories that matter to businesses, regulators and consumers.
- Build and lead your own marketing function, with real ownership and room to grow as a marketing leader.

Work that matters - What you'll be doing Marketing strategy and leadership

- Define and lead the annual and multi-year marketing strategy, aligned to business priorities.
- Translate business objectives into one integrated plan across B2B, consumer, digital, communications and events, with clear priorities, investment choices and KPIs.

Brand, market positioning and partnerships

- Position the brand as the clear market leader in its sector across corporate, B2B and consumer audiences, through owned, earned and paid channels.




- Build recognition beyond the traditional credit bureau identity, as a data, analytics and technology partner.
- Build brand and customer experiences with ecosystem partners, extending the brand through co-marketing and strategic collaborations.

Brand marketing, product marketing and go-to-market

- Develop brand value propositions, messaging and positioning across credit, analytics, decisioning, fraud and identity product lines.
- Deliver integrated go-to-market campaigns for new products, with Product and Sales teams.
- Work closely with Sales to build a scalable, end-to-end lead-generation process, account-based and vertical campaigns, and nurture programmes that drive pipeline and customer advocacy.
- Create client-facing content and sales enablement, including brochures, case studies, reference programmes and sales training.

Digital marketing and growth

- Lead a digital-first marketing strategy covering websites, social media, online campaigns and digital communications such as newsletters and blogs.
- Increase traffic, usability, lead capture and engagement, using CRM and marketing-automation tools to measure and optimise performance.

PR, communications and reputation

- Define the PR strategy and lead media relations, executive visibility and leadership positioning across business, financial, technology and mainstream media.
- Own issues and crisis communications, protecting trust and reputation in a highly regulated, data-intensive environment.
- Partner on internal communications so colleagues feel informed and connected to the strategy.

Thought leadership, industry engagement and events

- Build data-led thought-leadership platforms,



such as reports, whitepapers and market insights, that turn proprietary data into credible industry narratives.
- Strengthen relationships with industry bodies, associations, regulators and financial institutions across the credit and financial-services ecosystem.
- Own the event and conference calendar and end-to-end delivery, aligning sales and marketing on objectives, and evaluate results to improve continuously.

Agencies, budget and team

- Own and optimise the marketing budget against commercial outcomes, making every rupee work hard.
- Select and manage PR, digital, creative, media and event agencies against clear scopes and performance standards.
- Lead, coach and grow a high-performing marketing team, working across Sales, Product, Technology, Legal and Compliance, Risk and Finance.

Qualifications What you'll need to bring to the role

- 14-16 years of marketing experience, including senior leadership of marketing teams.
- A genuine blend of B2B and B2C/D2C marketing, ideally in organisations that run both models, such as fintech, payments, BFSI, information services or technology.
- A strong track record in B2B product marketing, go-to-market and lead generation for data, technology or financial products.
- Experience building brand through partnerships, events and ecosystem collaborations.
- Proven ability to deliver results through sharp prioritisation and efficient use of marketing investment.
- Strong digital marketing grounding, including social, CRM and marketing-automation tools.
- Experience managing PR and marketing agencies, budgets and suppliers.
- Great to have: Experience in credit information, lending or BFSI, including responsible consumer communication.
- Great to have: Established relationships with industry bodies, media and agencies in India.
- Great to have: Experience in issues and crisis communications in a regulated environment.
- MBA or a professional qualification in marketing.

📌 Marketing Director (Mumbai)
🏢 Experian
📍 Mumbai