Company Description: 0075 Pentertainment is Badshah’s artist-led music label, based in Mumbai. We put out releases, IPs and campaigns that go well beyond a single drop. Recent work includes Mahiya (Badshah x Shreya Ghoshal) and the Pentertainers rap challenge. We’re a small team that moves rapid, and every person here owns real outcomes.

The role

We’re looking for someone who can make a song part of culture, not just get it played. You’ll come up with the ideas, build the campaigns and see them through to launch. You’ll also work directly with the label’s leadership as their right hand on everything marketing.

Who we’re looking for

- Street smart: you know how the internet actually works. You know why a meme spreads, what makes a sound take off on Reels, which communities matter, and how to get a song in front of them without a big budget.
- Not shy to try new things: you’ll pitch the weird idea, try it, learn from it and go again. Playing it safe is the bigger risk here.
- Out-of-the-box thinker: your ideas haven’t been done a hundred times before.
- Proactive: you spot opportunities before anyone asks you to.
- Resourceful: you can make things happen with limited budgets, a phone and a few good relationships.
- Strong on execution: you can turn an compelling idea into an actual live campaign.

What you’ll do

Ideas and campaigns

- Come up with promotional ideas for every release that go beyond the usual influencer, PR and playlist plan.
- Find ways to get songs into pop culture: trends, events, memes, communities and the everyday moments where people actually hear music.
- Design ways for audiences to discover a song, take part in it and make it their own.
- Spot real-time trends and moments, and turn them into campaigns within hours, not weeks.
- Pitch unexpected collaborations with brands, creators, celebrities, communities and platforms.




- Take a campaign from a blank page to a live launch.

Execution

- Run point for leadership: turn calls, voice notes and quick ideas into clear briefs, action lists and follow-ups. Keep the marketing calendar and make sure nothing slips.
- Manage agencies: brief and coordinate our creative, digital and PR agencies. Review their work, give clear feedback and hold them to deadlines.
- Lead socials: own the content calendar for the label’s Instagram and YouTube. Plan content around releases, keep posting consistent between drops, and track what’s working.
- Release marketing: build rollout plans for singles and EPs. Prepare release decks and assets for distributors and partners, and run release-week execution.
- Partner labels and artists: coordinate campaigns, cross-promotion, asset sharing and approvals with partner labels and featured artists.
- IPs, brands and events: support label IPs like Pentertainers. Help put together sponsorship decks and handle logistics for on-ground activations.
- Report: send management a short weekly update on what went out, what worked and what’s next.

What you’ll need

- 2 to 4 years in music marketing, a label, artist management, or a creative or digital agency
- At least one campaign or idea you came up with and actually shipped
- Close knowledge of Indian hip-hop, pop and internet culture
- Sharp, on-brand writing in English
- Strong organisation, and the ability to run several releases and stakeholders at once
- Comfort with release-week hours and work that doesn’t stick to a schedule

Bonus

- Experience with distributors or DSP editorial pitching
- Basic Meta Ads knowledge
- Ability to cut quick short-form edits

To apply Send your CV and one idea, in 200 words or less, for promoting a recent Badshah song in a way no label has done before. Something that never ran but still taught you something counts too.

📌 Marketing Coordinator (Mumbai)
🏢 0075 Pentertainment
📍 Mumbai