About the role:

A strategic and hands-on role within Group Communication & Brand, responsible for accelerating the Groups digital presence across platforms. The role involves translating brand and communication objectives into compelling digital narratives and integrated campaigns that drive visibility, engagement and influence. The incumbent will work closely with business, communication and creative teams, leadership, and external agencies to build impactful digital experiences across the Group’s diverse businesses and brands.

Key Responsibilities:

Social Media & Digital Strategy : Develop and execute social media and digital strategies aligned with brand, communication and reputation objectives.

Build platform-specific strategies across Instagram, LinkedIn, YouTube, X, Facebook and emerging platforms, based on audience behaviour and evolving digital trends.

Identify opportunities through new formats, technologies, AI-led innovation and emerging content ecosystems.

Content & Campaign Development :Translate brand objectives into integrated digital campaigns across Meta, Google, X and other relevant digital platforms, working across strategy, creative development, media and amplification.

Own the editorial calendar and content strategy across short formats (reels, videos, carousels, stories), long-form content and leadership thought pieces.

Identify and develop stories around business milestones, leadership, sustainability, innovation and culture.

Write and edit high-quality content,



with strong editorial judgement and an understanding of platform-native storytelling.

Digital Growth, Media & Performance :Drive audience growth, engagement, reach and visibility through organic content, paid media and digital amplification.

Develop digital media plans, including audience segmentation, targeting and optimisation, and work with media agencies to maximise campaign effectiveness and ROI.

Use analytics, social listening and audience insights to evaluate performance and improve content and campaign strategies.

Track platform algorithms, content distribution trends and performance metrics, translating insights into actionable recommendations.

Creator, Agency & Stakeholder Management :Identify and develop creator and influencer collaborations aligned with communication and brand objectives.

Lead creative, media and production agencies, providing transparent briefs and ensuring high-quality, timely execution.

Partner with business and communication teams to identify stories, develop campaigns and amplify relevant narratives.

Work closely with leadership and key stakeholders on thought leadership and reputation-led digital communication.

Brand Stewardship & Digital Governance :Ensure digital communication reflects brand guidelines, communication priorities and reputation considerations.

Exercise sound editorial judgement, particularly in leadership, sensitive and high-visibility communication.

Maintain high standards of quality, confidentiality and professionalism.

📌 Manager- Social Media & Digital Strategy (Mumbai)
🏢 Mindmentors Consultant
📍 Mumbai