Job highlights

- Experience: 2+ years Post MBA or 4years Post BTech.

Education: Full time MBA or B.tech from recognised Institutes

- Prior experience in a D2C-first brand (consumer electronics / lifestyle/ecommerce preferred). . Hands-on experience with Google Ads,Meta Ads,analytics tools,and campaign optimization.

- Experience in leading teams and collaborating across departments

Job Summary

Role Overview: We are looking for a highly analytical and agile Performance Marketing Manager to lead digital customer acquisition and drive growth through the village haat D2C platforms.

- Strategize and execute ROI-driven campaigns across Google Ads, Meta Ads, YouTube, and Affiliate channels.

- Manage budgets effectively to optimize CAC, ROAS, LTV, and funnel conversion metrics.

- Develop and test A/B experiments to enhance user engagement and conversion rates.

- Coordinate with internal teams to produce high-impact ad creatives and landing pages.

- Continuously test, iterate, and scale campaigns based on real-time data.

- Drive end-to-end growth for thevillagehaat.com and app (if applicable), including traffic, conversions, and revenue.

- Collaborate with design, tech, and product teams to improve user journey, AOV, cart-to-purchase conversion, and page speed.

- Own merchandising strategy, product visibility, and in office campaigns.





- Leverage consumer data to drive retention and repeat purchases through CRM initiatives (Email/SMS/Push).

- Build and maintain dashboards using Google Analytics (GA4), GTM, Meta Business Manager, etc.

- Monitor daily, weekly, and monthly performance KPIs and report to leadership.

- Extract actionable insights from performance data to optimize campaigns and influence cross-functional strategy.

Requirements

- Location: Gurugram (work from office)

- Experience: 2+ years Post MBA or 4years Post B.Tech.

- Education: Full time MBA or B.tech from recognised Institutes

Qualifications

- 2+ years post-MBA or 4+ years post-B.Tech from a recognised institution.

- Prior experience in a D2C-first brand (consumer electronics/lifestyle/ecommerce preferred).

- Hands-on experience with Google Ads, Meta Ads, analytics tools, and campaign optimization.

- Proven success managing performance marketing budgets and ecommerce growth targets.

- Experience in leading teams and collaborating across departments.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Manager Performance marketing (Gurugram)
🏢 Kulya Retail Private
📍 Gurugram