Job Profile: Manager - Paid Media

Location: Bangalore

Experience Required: 3 to 5 years from a Digital Marketing Background

Please find below the information on the shift operations.

Mon/Fri - WFH

Tue/Wed/Thu - WFH at 7am, travel to work between 8am to 9am, resume work from office at 9am

Key Responsibilities

- Plan, execute, and optimize paid media campaigns across Google Ads and Meta Ads.
- Manage campaigns across Search, Display, YouTube, Performance Max and Meta (Facebook/Instagram).
- Develop campaign strategies based on business objectives, target audience, funnel stage and KPIs.
- Conduct keyword research, audience targeting, competitor analysis and budget planning.
- Monitor campaign performance and optimize CPC, CPM, CTR, CPA, CPL, ROAS and conversions.
- Manage daily/weekly campaign budgets and ensure efficient media spends.
- Create and manage A/B tests for audiences, creatives, ad copies, landing pages and bidding strategies.
- Analyze campaign performance and provide actionable insights and optimization recommendations.
- Work closely with creative, content, analytics and account teams to improve campaign performance.
- Prepare regular performance reports and dashboards for internal and client stakeholders.
- Track conversions and ensure proper implementation of Google Analytics 4, Google Tag Manager and Meta Pixel/Conversions API.




- Troubleshoot campaign delivery, tracking, attribution and performance-related issues.
- Stay updated with changes in Google and Meta advertising platforms, algorithms and best practices.

Must-Have Skills

Google Ads

- Google Search Ads
- Display Ads
- YouTube Ads
- Performance Max
- Keyword research & match types
- Bidding strategies
- Conversion tracking
- Google Analytics 4
- Google Tag Manager

Meta Ads

- Facebook & Instagram advertising
- Campaign setup and optimization
- Audience segmentation
- Retargeting
- Lookalike/Custom audiences
- Lead generation & conversion campaigns
- Meta Pixel / Conversions API
- Creative testing

Performance & Analytics

- Solid understanding of CTR, CPC, CPM, CPA, CPL, ROAS, CAC and conversion rate
- Budget allocation and optimization
- Performance reporting
- Funnel analysis
- A/B testing
- Data-driven decision making

Ideal Candidate Profile Experience: 3–5 years in Paid Media / Performance Marketing

Platforms: Strong hands-on experience with Google Ads + Meta Ads

Interested candidates please share your CV at [email protected] along with following details

Total years of exp in Paid Media

Current Company

Current CTC

Salary expectations

Current Location

Open to work from Bangalore

Open for Morning Shift timings

📌 Manager - Paid Media (Bangalore) (Bengaluru)
🏢 dentsu
📍 Bengaluru