Job highlights

- The ideal candidate should have strong experience in real estate marketing,digital marketing,brand management,campaign planning,and lead generation

Job Summary We are looking for a agile and result-oriented Marketing Manager to lead and execute marketing strategies for real estate projects. The candidate will be responsible for developing brand awareness, generating qualified leads, driving site visits, improving customer engagement, and supporting the sales team in achieving booking and revenue targets.

The ideal candidate should have strong experience in real estate marketing, digital marketing, brand management, campaign planning, and lead generation.

Key Responsibilities 1. Marketing Strategy & Planning

- Develop and implement comprehensive marketing strategies for residential and commercial real estate projects.
- Prepare annual, quarterly, and monthly marketing plans and budgets.
- Plan project launch campaigns, pre-launch activities, and post-launch promotions.
- Conduct market research, competitor analysis, and customer segmentation.

1. Digital Marketing & Lead Generation

- Plan and manage digital marketing campaigns across Google Ads, Meta Ads, and other relevant platforms.
- Drive quality leads through digital campaigns, property portals, social media, and other channels.
- Monitor CPL, CAC, lead conversion rates, and campaign ROI.
- Work with agencies to optimize campaign performance and lead quality.

1. Branding & Communication

- Develop and maintain consistent brand positioning across all projects.
- Oversee marketing collaterals, brochures, presentations, advertisements, and project creatives.
- Manage social media presence,



website content, and online reputation.
- Ensure all marketing communications align with the companys brand guidelines.

1. Project Marketing & Launch Management

- Plan and execute real estate project launches and promotional events.
- Coordinate branding and marketing activities at project sites.
- Develop campaign concepts for residential and commercial projects.
- Manage outdoor advertising, hoardings, print media, radio, and other offline marketing activities.

1. Sales Coordination & CRM

- Work closely with the sales team to achieve lead generation and booking targets.
- Monitor lead quality, follow-ups, site visits, and lead conversion performance.
- Coordinate with CRM teams to improve customer engagement and lead nurturing.
- Analyze sales feedback and optimize marketing campaigns accordingly.

1. Budget & Agency Management

- Manage marketing budgets and ensure optimal utilization of resources.
- Identify, appoint, and coordinate with advertising, creative, digital, and media agencies.
- Negotiate vendor costs and ensure timely delivery of marketing activities.
- Track campaign expenditure and marketing performance.

1. Team Management & Reporting

- Lead and manage the marketing team.
- Assign responsibilities and monitor deliverables.
- Prepare monthly marketing performance reports.
- Present campaign results, lead generation metrics, and ROI to management.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Manager - Marketing (Pune)
🏢 Tejraj Promoters u0026 Builders
📍 Pune