– LinkedIn Growth & Content Strategist

Company: Growth Investing

Job Type: Full time

Salary: ₹25,000–₹40,000 per month (depending on experience)

About the Role

We are looking for a result-oriented LinkedIn Growth & Content Strategist who can take complete ownership of our LinkedIn presence and growth.

The ideal candidate should understand finance and investment-related content, have strong content research and writing skills, and know how to build a strong personal and company brand on LinkedIn.

This is an end-to-end role involving content strategy, ideation, research, writing, publishing, audience engagement, performance analysis and overall LinkedIn growth.

We are not looking for someone who simply creates and schedules posts. We want someone who thinks like a content strategist, brand builder and growth marketer.

Key Responsibilities1. Content Research & Strategy

- Research trending topics and emerging opportunities in the finance and investment space.
- Identify engaging content opportunities around stock markets, mutual funds, SIPs, investment baskets, portfolio management and personal finance.
- Study competitors, industry leaders and successful finance creators to identify content gaps.
- Develop and manage a monthly LinkedIn content calendar.
- Build a content strategy to increase brand visibility, credibility and audience engagement.
- Identify relevant industry conversations and trending discussions to create timely content.

1. Content Ideation & Writing

- Generate creative, engaging and research-backed content ideas.
- Write compelling LinkedIn posts with strong hooks, storytelling and clear takeaways.
- Create different content formats, including text posts, carousels, infographics, polls and short-form videos.
- Convert complex financial concepts into simple, relatable and engaging content.
- Develop thought leadership content around investing, financial markets and wealth creation.
- Maintain a consistent brand voice across all content.

1. LinkedIn Growth & Distribution

- Take ownership of overall LinkedIn page growth and visibility.
- Develop strategies to increase relevant followers, impressions, engagement and reach.
- Optimize LinkedIn profiles and company page presence.
- Build an organic distribution strategy for content.
- Identify relevant communities, creators and industry professionals for networking and engagement.
- Drive meaningful conversations through comments, discussions and audience interactions.
- Explore collaborations and other opportunities to expand organic reach.

1.



Personal Branding & Thought Leadership

- Develop content strategies for leadership and founder profiles, wherever required.
- Position the brand and its leadership as credible voices in the investment and finance ecosystem.
- Identify opportunities to share industry insights, market perspectives and educational content.
- Build a consistent thought leadership presence through original and value-driven content.

1. Performance Analysis & Growth

- Monitor key metrics such as impressions, engagement rate, follower growth, clicks and content reach.
- Analyze content performance and identify what works and what doesn't.
- Experiment with different hooks, content formats, posting frequencies and storytelling approaches.
- Develop strategies to improve organic reach and audience engagement.
- Prepare regular performance reports with actionable growth insights.
- Continuously improve the content strategy based on data and audience behavior.

1. End-to-End Ownership

- Manage the complete LinkedIn content pipeline, from research and ideation to publishing and performance analysis.
- Coordinate with designers, video editors and other team members.
- Maintain consistency in content quality and publishing schedules.
- Stay updated with LinkedIn algorithm changes, platform features and content trends.
- Take complete ownership of growth targets and continuously work towards improving results.

Finance Domain Knowledge – Important The candidate should have a genuine interest in and understanding of the finance and investment ecosystem. Knowledge of the following topics is preferred:
- Stock markets and equity investing.
- Mutual funds and SIPs.
- Investment baskets and thematic investing.
- Portfolio management and asset allocation.
- Fundamental investment concepts.
- Personal finance and wealth creation.
- Indian financial markets and investor behavior.

The ability to research financial topics and communicate complex investment concepts in a straightforward, engaging and accurate manner is essential. SEBI Compliance Awareness – Important

Growth Investing is a SEBI-registered Research Analyst (RA).



All our financial content must adhere to applicable SEBI regulations, guidelines and internal compliance requirements.

The candidate must

- Understand the importance of regulatory compliance in financial content creation.
- Ensure all content follows our internal compliance and approval processes.
- Avoid misleading claims, guaranteed returns, exaggerated performance claims or inappropriate investment promises.
- Ensure relevant risk disclosures and disclaimers are included wherever required.
- Coordinate with the compliance team for content review and approval before publication, wherever applicable.
- Never publish unapproved investment recommendations or non-compliant financial content.

We need someone who can create engaging and shareable content without compromising on accuracy, transparency or regulatory compliance. Skills & Experience Required

- 2–5 years of experience in LinkedIn management, content strategy or social media growth (preferred).
- Experience handling finance, stock market or investment-related content will be a major advantage.
- Excellent writing, research and storytelling skills.
- Strong understanding of LinkedIn's algorithm, organic growth and content distribution.
- Knowledge of LinkedIn analytics and performance tracking.
- Ability to create engaging content across multiple formats.
- Understanding of personal branding and thought leadership.
- Data-driven approach with a focus on measurable results.
- Ability to independently manage the complete LinkedIn content lifecycle.
- Proactive mindset with strong ownership and problem-solving skills.

How We Measure Success
- Consistent growth in relevant LinkedIn followers.
- Improvement in organic impressions and engagement.
- Growth in brand visibility and content reach.
- Quality and consistency of content output.
- Stronger positioning as a credible finance and investment brand.
- Meaningful audience interactions and industry engagement.
- Measurable contribution to overall LinkedIn growth.

Who Should Apply? Someone who understands LinkedIn beyond just posting content, has a strong understanding of finance, thinks creatively and is focused on delivering measurable results.

If you can turn ideas into engaging conversations, build a credible brand presence and develop a strategy that drives consistent organic growth, we would love to hear from you.

Pay: ₹25,000.00 - ₹40,000.00 per month

Location

- Gurugram, Haryana (Required)

Work Location: In person

📌 LinkedIn Growth Strategist (Gurugram)
🏢 Growth Investing
📍 Gurugram