13 Nov
|
Koskii
|
Bengaluru
International Business Manager
- Reports to - Head – Digital Business
- Location - Bengaluru, Head Office
- Experience - 4–7 years
- Team - Individual contributor at first, working through shared marketing, storefront, support and warehouse teams
About Koskii Koskii is a Bengaluru-based women's ethnic wear brand with around 28 stores across India and a fast-growing online business: our own website and app, marketplaces such as Myntra, Nykaa Fashion and TataCliq, and an international website for the US. Online is about a quarter of the business today and is planned to grow nearly threefold by FY28. The Digital Business team runs all of it.
The Role
Build Koskii's international business into a profitable P&L;, starting with the US website and growing it more than tenfold by FY28. You own the market plan, the numbers and the operations that make cross-border work.
Key Responsibilities
Strategy and P&L;
- Build the market plan, annual and monthly targets and unit economics: AOV, CAC, landed cost and CM2.
- Own the monthly international P&L.;
- Set international pricing: currency, price points and duty-inclusive pricing.
Acquisition and Marketing
- Plan US campaigns on Meta and Google with the Performance Marketing team.
- Build diaspora and community marketing: influencers, communities, and wedding and festive moments.
- Run email and WhatsApp for international customers with the CRM team.
- Evaluate international marketplaces.
Website and Assortment
- Curate the assortment for international customers, with merchandising.
- Own product pages, size guides, delivery promise, reviews and localisation on the US site.
Logistics and Operations
- Manage courier partners on rates and SLA, and negotiate better terms as volumes grow.
- Decide duties and taxes handling (DDP or DDU) and keep customs documentation right.
- Set the international returns and exchange policy and make it work.
- Evaluate 3PL or stock-holding options abroad, and manage export compliance with Finance.
Payments and Customer Experience
- Reduce payment gateway cost and fraud.
- Set the service level for international customer queries with Customer Support.
Recent Markets
- Assess new markets such as the UK, UAE, Canada and Australia, and recommend the next one.
Must Have
- 4–7 years in cross-border e-commerce from India.
- Has owned a channel or market P&L;, or the numbers for one.
- Working knowledge of international shipping, duties, customs and returns.
- Has planned and run international paid campaigns.
- Hands-on with Shopify.
- Analytical, organised and comfortable working through shared teams.
Good to Have
- Fashion, jewellery or ethnic wear for the Indian diaspora
- Amazon Global Selling
- Shopify Markets
- Has set up a 3PL abroad
📌 International Business Manager (Bengaluru)
🏢 Koskii
📍 Bengaluru