Designation : Influencer Marketing Manager

Location: Gurgaon

Experience: 2–4 Years

Work Mode: Work from Office

About Youngun

Youngun is a creative agency known for crafting campaigns that resonate with internet audiences. Our clients include Netflix, Tinder, Spotify, CRED, AJIO, Pepsi, Britannia, Swiggy Instamart, Subway, MakeMyTrip, and many more. Our work sits at the intersection of branding, content, PR, memes, moment marketing, pop culture, and brand relevance.

Scope of Work:

Manage creator scouting, vendor relationships, outreach, commercial negotiations and end-to-end campaign execution. Build and maintain a strong creator and vendor network to enable efficient sourcing and execution of creator-led campaigns, including bulk creator activations across multiple brands and retainers.

Key Responsibilities

Creator & Vendor Network Development

- Build and maintain strong relationships with creator agencies, vendors, talent managers and individual creators.
- Identify and onboard vendors who can support bulk creator sourcing and campaign execution.
- Build and maintain a structured database of creators across categories, niches, languages and audience sizes, ranging from macro to nano creators.
- Proactively identify trending and emerging creators and recommend relevant talent for upcoming campaigns.
- Ensure quick turnaround on creator recommendations, availability and commercials through an established vendor network.

Creator Scouting & Commercial Negotiations

- Identify and shortlist relevant creators based on campaign briefs, brand requirements and budgets.
- Reach out to creators,



talent managers and agencies to explore collaboration opportunities.
- Collect creator profiles, audience insights, availability and commercials.
- Handle commercial discussions and negotiate creator rates within approved budgets.
- Suggest alternate creators and options wherever required to optimise costs and meet campaign objectives.

End-to-End Campaign Execution

- Manage creator coordination from cost locking and briefing to content delivery, approvals and go-live.
- Coordinate creator briefs, concepts, scripts, content drafts, revisions and final approvals.
- Conduct first-level QC on creator scripts and videos before sharing them with the Creative team.
- Track creator-wise deliverables, timelines, revisions, approvals and go-live schedules.
- Manage bulk creator campaigns across multiple vendors while ensuring smooth communication and timely execution.
- Ensure all campaign deliverables are completed as per agreed timelines and requirements.

Internal Coordination & Production Support

- Work closely with Client Servicing (CS), Creative, Execution and Production teams to understand campaign requirements and execution plans.
- Coordinate with internal stakeholders, including Creators and Execution teams,



to align creator recommendations, budgets, KPIs and deliverables.
- Support creator-led shoots, branded content production, talent coordination and on-ground execution.
- Coordinate BAU creator content and branded shoots across multiple brand retainers.
- Proactively follow up on pending inputs, feedback and approvals to avoid execution delays.

Tracking, Reporting & Documentation

- Maintain creator databases, vendor records, outreach trackers, commercial records and campaign status sheets.
- Collate creator reel insights, performance metrics and live links.
- Track campaign-wise creator performance, deliverables and go-live status.
- Coordinate creator and vendor invoices, payment documentation and follow-ups.
- Ensure timely collection of campaign reports and completion of post-campaign documentation.

Requirements

- 2–4 years of experience in creator management, influencer marketing, talent coordination or branded content production.
- Good existing network of creator agencies, vendors, talent managers and creators.
- Understanding of creator commercials, negotiations and influencer campaign execution.
- Experience managing multiple creators and coordinating with vendors.
- Good understanding of social media trends, creator categories and content formats.
- Strong communication, negotiation and coordination skills.
- Ability to manage multiple projects and deadlines in a fast-paced agency setting.
- Proactive approach towards creator discovery, relationship building and problem-solving.

📌 Influencer Marketing Manager (Gurugram)
🏢 Youngun
📍 Gurugram