Company Description RIO InnoBev is building RIO into a standout beverage brand for India’s increasingly informed and aspirational consumers. RIO offers high-quality, indulgent, and uniquely flavored bubbly fruit drinks enjoyed by people across age groups. The brand is known for breaking traditional taste barriers with international fruit flavors that create a memorable drinking experience.

Alongside its fruit drinks, RIO’s energy drink, BOOM, provides an invigorating boost for consumers seeking extra energy. Together, these innovative products position RIO as a distinctive brand that focuses on delight, differentiation, and bold flavor innovation.

Role Description This is a full-time, in office Influencer Marketing Intern role based in Mumbai. The intern will support the planning and execution of influencer campaigns across social media platforms, including identifying relevant creators, maintaining influencer databases, and assisting with outreach and communication.

Responsibilities include coordinating content briefs, tracking deliverables, and ensuring brand guidelines are followed in all collaborations. The role involves monitoring campaign performance, compiling basic reports and insights, and helping optimize future initiatives. The intern will also support cross-functional collaboration with marketing, design, and social media teams,



contribute creative ideas for influencer-led content, and assist with day-to-day administrative and coordination tasks.

Qualifications

- Strong interest in influencer marketing, social media, and digital branding, with familiarity across platforms such as Instagram, YouTube, and emerging channels.
- Basic skills in content coordination and communication, including drafting outreach messages, managing influencer conversations, and organizing campaign documentation.
- Analytical mindset with the ability to track campaign metrics, maintain spreadsheets or simple dashboards, and summarize key performance insights.
- Creativity in suggesting content ideas, understanding audience preferences, and supporting engaging storytelling aligned with RIO’s brand voice.
- Good written and verbal communication skills, attention to detail, and the ability to work collaboratively in a fast-paced on-site environment in Mumbai.
- Pursuing or recently completed studies in Marketing, Communications, Media, or a related field; prior internship or project experience in social media or influencer work is an advantage.
- Comfort with basic digital tools (e.g., MS Office or Google Workspace); familiarity with social media management or analytics tools is a plus.

📌 Influencer Marketing Intern (Mumbai)
🏢 Rio Innobev
📍 Mumbai