Location: Mumbai (Worli)

Experience: 4-6 years

Department: Marketing / Brand

Employment Type: Full time

About the Role

We are looking for an Assistant Brand Manager – Influencer Marketing to drive influencer-led brand building and consumer engagement. The role will involve developing influencer strategies, managing creator partnerships, executing campaigns, and ensuring influencer activity is aligned with the brand's overall marketing objectives.

Key Responsibilities

- Develop and execute influencer marketing strategies aligned with brand objectives and campaign calendars.
- Identify, evaluate, and onboard relevant influencers and content creators across Instagram, YouTube and other relevant platforms.
- Build and maintain strong relationships with influencers, talent managers and influencer agencies.
- Plan and execute end-to-end influencer campaigns, from briefing and negotiation to content execution and reporting.
- Work closely with creative, social media, performance marketing and brand teams to develop compelling influencer briefs and content directions.
- Ensure influencer content is on-brand, platform-appropriate and delivered within timelines.
- Negotiate commercials, deliverables and campaign terms with influencers and agencies.
- Track campaign performance across metrics such as reach, engagement, views, CTR, conversions and ROI.
- Analyze campaign data and provide actionable insights to improve future influencer campaigns.
- Maintain an updated database of influencers, commercials, performance metrics and campaign history.
- Identify emerging creators, trends, formats and platforms relevant to the target audience.




- Support the development of always-on creator programs, product seeding and gifting initiatives.
- Coordinate product dispatches, content approvals, contracts and payments with relevant internal teams.
- Monitor competitor influencer activity and identify opportunities for the brand.
- Ensure campaigns comply with brand guidelines and applicable influencer disclosure requirements.

Requirements

- 2–5 years of experience in Influencer Marketing, Brand Marketing, Digital Marketing or Social Media.
- Experience working with D2C, consumer, beauty, lifestyle, fashion or personal-care brands will be preferred.
- Strong understanding of the influencer/creator ecosystem and social media platforms.
- Good understanding of influencer campaign metrics and performance analysis.
- Strong communication, negotiation and relationship-management skills.
- Ability to manage multiple campaigns and stakeholders simultaneously.
- Strong creative thinking with an understanding of what makes content engaging and shareable.
- Good commercial understanding and ability to work within campaign budgets.
- Proficiency in Excel/Google Sheets and presentation tools.

Key Skills:

Influencer Marketing | Creator Management | Campaign Management | Brand Marketing | Negotiation | Social Media | Content Strategy | Performance Tracking | Agency Management | Relationship Management

Key Performance Indicators

- Influencer campaign reach and engagement
- Quality and relevance of creator partnerships
- Campaign ROI / cost efficiency
- Content delivery and execution timelines
- Creator relationship development
- Contribution to brand awareness and consumer engagement

📌 Influencer Marketing Manager (Mumbai)
🏢 FluxTheory
📍 Mumbai