Company: R. Chadha IB Maths

Website: https://rchadhaibmaths.com

Job Location: Remote / Delhi (Hybrid)

Job Type: Full-time (Preferred) / Part-time

Experience Required: Minimum 3 Years

Salary: Competitive fixed monthly salary + Performance-Based Incentives

Target Markets: UAE, Australia and India

Job Summary

R. Chadha IB Maths is looking for an experienced and result-oriented Social Media Manager to manage organic social media marketing, paid advertising campaigns, international lead generation and digital brand growth.

The ideal candidate should have hands-on experience in Meta Ads (Facebook and Instagram), LinkedIn Ads, social media strategy, content marketing and performance-driven lead generation.

The role involves developing and executing campaigns targeting IB Mathematics students and parents across the UAE, Australia and India.

We are looking for a professional who can independently manage campaigns, optimise advertising budgets, generate qualified leads and improve conversions.

Key Responsibilities

1. Social Media Management & Strategy

- Develop and execute social media strategies for international audiences.
- Manage Facebook, Instagram, LinkedIn, TikTok and YouTube.
- Create monthly content calendars and campaign plans.
- Plan campaigns according to international school calendars and examination schedules.
- Improve brand awareness, audience engagement and follower growth.
- Manage comments, messages and customer enquiries.

2. Paid Advertising & Lead Generation

- Plan, launch and optimise Meta Ads campaigns.
- Manage Facebook and Instagram lead-generation campaigns.
- Run LinkedIn and TikTok advertising campaigns.
- Develop audience targeting, retargeting and remarketing strategies.
- Conduct A/B testing to improve campaign performance.
- Manage advertising budgets and optimise cost per lead (CPL).
- Generate qualified enquiries, demo-class bookings and enrolments.
- Track advertising conversions using Meta Pixel, LinkedIn Insight Tag and UTM tracking.

3. Content Creation & Marketing

- Create engaging posts, reels, stories and carousel content.
- Convert educational videos into short-form social media content.
- Write professional captions,



advertisements and promotional content.
- Coordinate with designers, video editors and SEO teams.
- Maintain consistent brand messaging across all platforms.
- Promote online courses, premium coaching programmes and examination revision batches.

4. International Campaign Management

- Develop targeted campaigns for the UAE, Australia and India.
- Understand the behaviour of international students and parents.
- Plan advertising campaigns for premium educational services.
- Manage market-specific audience targeting and promotional messaging.
- Support expansion into additional international markets.

5. Analytics & Performance Reporting

- Monitor campaign performance using Meta Ads Manager and analytics tools.
- Track qualified leads, conversions, engagement and cost per lead.
- Analyse return on advertising spend (ROAS).
- Prepare weekly performance reports.
- Recommend improvements to increase campaign efficiency.
- Conduct monthly performance reviews.

Required Experience
- Minimum 3 years of professional experience in social media management and digital advertising.
- Proven hands-on experience running Meta Ads campaigns.
- Experience generating measurable leads or sales through paid campaigns.
- Experience managing advertising campaigns in at least one international market.
- Strong understanding of Facebook and Instagram marketing.
- Experience in audience targeting, campaign optimisation and conversion tracking.
- Strong written English and advertising copywriting skills.
- Ability to independently manage advertising budgets and analyse campaign performance.

Educational Qualifications Preferred: Bachelor's degree in Marketing, Mass Communication, Business Administration, Digital Marketing or a related discipline.





Candidates with strong practical experience and proven campaign results will also be considered.

Required Technical Skills

- Meta Ads Manager
- Facebook and Instagram Marketing
- Social Media Management
- Paid Advertising and Lead Generation
- Campaign Planning and Optimisation
- Audience Targeting and Retargeting
- Meta Business Suite
- Canva
- CapCut or similar video editing tools
- Google Analytics (GA4)
- Conversion Tracking and Performance Reporting

Preferred Skills
- Experience in the education, EdTech or coaching industry.
- Understanding of IB, IGCSE or international school audiences.
- Experience running campaigns targeting UAE or Australian customers.
- Knowledge of LinkedIn Ads and TikTok Ads.
- Experience with YouTube Shorts and video marketing.
- Basic knowledge of Google Ads and WhatsApp Business.
- Strong creative and analytical abilities.

Key Performance Indicators (KPIs) The selected candidate will be evaluated on:
- Number of qualified leads generated.
- Demo-class bookings and student enrolments.
- Cost per lead and advertising return.
- Social media engagement and audience growth.
- Consistent execution of monthly content calendars.
- Campaign performance across international markets.

Salary & Benefits
- Competitive fixed monthly salary based on experience.
- Performance-based incentives linked to qualified leads and enrolments.
- Flexible working arrangement.
- Full-time employment preferred; part-time considered for suitable candidates.
- Opportunity to work on international campaigns.
- Career growth opportunities as the brand expands.

How to Apply

Interested candidates should submit

- Updated CV/resume.
- Portfolio of 2–3 successful social media or paid advertising campaigns, including measurable results.
- Brief campaign idea for generating enquiries from IB parents in the UAE.

Significant: Candidates must have practical experience running paid advertising campaigns. Applicants with only organic posting experience and no hands-on paid advertising experience may not be suitable. Pay: ₹30,000.00 - ₹40,000.00 per month

Work Location: In person

📌 Hiring: Social Media Manager – Paid Ads & Lead Generation (Delhi)
🏢 HR Placers
📍 Delhi