Role Objective

We are looking for a Head of Marketing to lead the marketing function for a high-growth B2B SaaS business with a focus on enterprise customers and large deal sizes. The role will own the end-to-end demand generation strategy, building a predictable pipeline of qualified enterprise opportunities and driving marketing-led revenue growth.

The ideal candidate should have strong experience in enterprise SaaS marketing, particularly in building demand generation engines, driving ABM-led campaigns and working closely with Sales to convert marketing pipeline into large-ticket enterprise deals.

Key Responsibilities

- Demand Generation & Pipeline Ownership

- Own the overall demand generation strategy to drive qualified leads, opportunities and revenue.
- Build predictable marketing pipelines through inbound, outbound and account-based marketing initiatives.
- Drive pipeline contribution, MQL-to-SQL conversion, CAC and marketing ROI.

2. Enterprise & Account-Based Marketing

- Build targeted ABM programmes for large enterprise accounts and strategic customers.
- Design campaigns targeting CXOs, business heads, CIOs, CTOs and other senior decision-makers.
- Develop account intelligence, industry-specific messaging and personalised engagement strategies.

3. Integrated Marketing & Campaigns

- Lead multi-channel campaigns across digital, content, webinars, events, email and partner marketing.
- Build thought leadership and category awareness to position the company as a credible enterprise technology partner.
- Drive campaigns across different stages of the enterprise buying journey.

4. Sales Alignment & Revenue Impact

- Work closely with Sales and Business Development teams to identify target accounts and create pipeline.
- Build strong marketing-sales alignment around account prioritisation, lead quality and conversion.




- Track campaign effectiveness through pipeline generated, deal velocity and revenue contribution.

5. Team Building & Marketing Operations

- Build and lead a high-performing marketing team.
- Establish marketing processes, automation, CRM integration and performance dashboards.
- Manage marketing budgets and optimise channel investments based on ROI.

Ideal Candidate Profile

- 12–18 years of overall marketing experience, with significant experience in B2B / Enterprise SaaS.
- Strong track record of owning demand generation and marketing pipeline for large-ticket enterprise deals.
- Experience in companies selling complex technology solutions with long sales cycles and multiple stakeholders.
- Strong exposure to ABM, enterprise demand generation, performance marketing, content-led marketing and integrated campaigns.
- Demonstrated ability to work closely with Sales leadership and drive marketing-attributed revenue.
- Experience building marketing teams and scaling marketing functions in high-growth SaaS businesses.

Key Performance Metrics

- Marketing-sourced and marketing-influenced pipeline.
- Enterprise opportunities generated.
- MQL-to-SQL and SQL-to-chance conversion.
- Marketing contribution to ARR / revenue.
- CAC and cost per qualified opportunity.
- ABM account engagement and conversion.
- Marketing ROI and campaign effectiveness.

Target Candidate Backgrounds

Prioritise candidates from

- Enterprise B2B SaaS
- Cloud / Infrastructure SaaS
- Cybersecurity / IAM
- Data & Analytics SaaS
- ERP / CRM / Supply Chain SaaS
- AI / Enterprise Automation

This is primarily a Demand Generation and Revenue Marketing leadership role, not a conventional brand or corporate marketing leadership role. The strongest candidates will have directly owned pipeline generation and worked on enterprise deals with large ACVs and longer sales cycles.

📌 Head of Marketing - SaaS || Delhi NCR (Gurugram)
🏢 Talentiser
📍 Gurugram