Cotton Culture | In-office | Navi Mumbai

Before applying: this role is based in Navi Mumbai and requires a regular commute to our office. Apply only if you’re comfortable commuting to Navi Mumbai.

Cotton Culture is a women’s ethnic-wear brand with 65+ stores across India. We’re looking for a senior marketing leader who has built brands in the women’s apparel or fashion category and can lead our marketing function through its next phase of growth.

Women’s fashion experience is essential

You must have substantial professional experience in women’s apparel or fashion marketing and a demonstrated record of helping grow a brand in this category. Experience in women’s ethnic wear is a strong advantage. Experience in unrelated industries alone will not be considered a fit.

This is a hands-on leadership role: you’ll set the strategy, build and lead the team, and be accountable for measurable brand and business outcomes.

What you must bring

- 10+ years of professional marketing experience, including at least 5 years leading marketing teams.
- Substantial professional experience in women’s apparel or fashion marketing. This is essential.
- A demonstrated record of building or growing a women’s fashion or apparel brand.
- Experience hiring and developing people and building an effective team.
- Strength in brand strategy, positioning, customer understanding, and commercial decision-making.
- The ability to connect marketing decisions to business outcomes, not just campaign activity.
- A strong understanding of evolving customer behaviour, fashion and retail trends, and digital platforms.

Internships and academic projects do not count toward the required professional experience.

What you’ll lead

- Set Cotton Culture’s marketing and brand strategy, with explicit priorities and measurable goals.




- Strengthen our positioning and build a distinctive brand that connects with women across stores and digital channels.
- Build and lead a high-performing marketing team: hire strong talent, develop people, and set clear accountability.
- Lead integrated marketing across brand, content, social, digital performance, retail, and customer experience.
- Work closely with leadership, merchandising, retail, and e-commerce teams to connect marketing plans with business priorities.
- Own marketing budgets and performance reviews, and make sound decisions about where to invest.
- Stay close to changing customer preferences, fashion trends, and digital platforms—and turn relevant shifts into timely, commercially sound action.

Show us what you’ve achieved In your application, include specific past results that show how you helped grow a women’s fashion or apparel brand. For each example, explain:

- The brand and business context
- Your role and what you personally led
- The starting point and time period
- The measurable result—for example, revenue growth, customer growth, repeat purchases, store or e-commerce growth, or improved brand awareness
- How you measured the result

Please share figures or supporting examples where you can. Be clear about your contribution and the team’s contribution. Please don’t apply if you haven’t worked professionally in women’s apparel or fashion, if your experience is limited to coordinating or executing someone else’s strategy, or if you can’t show meaningful results from your work. This is a senior leadership role, not an internship or entry-level opportunity.

How to apply

Email your resume and a short note to [email protected]. Include your relevant women’s fashion experience, the teams you’ve built or led, measurable brand-growth results, your current location, and notice period.

- Apply only if you’re comfortable commuting regularly to our Navi Mumbai office.

📌 Head of Marketing (Navi Mumbai)
🏢 Cotton Culture
📍 Navi Mumbai