We're Hiring | Digital Marketing Head

Location: Delhi NCR

Experience: 5–10 Years

Budget: Up to ₹50 LPA

Education: MBA from a Tier 1 Business School (Mandatory)

About the Role

We are looking for a highly driven Digital Growth Leader to lead the organisation's digital ecosystem and build a strong, measurable digital growth engine.

The role will focus on driving customer acquisition, lead generation, digital revenue, brand visibility and customer engagement across performance marketing, SEO, social media, CRM and other digital platforms.

Key Responsibilities

Digital Growth & Strategy

- Own and execute the overall digital growth strategy across India.
- Develop digital plans aligned with business expansion and revenue objectives.
- Build a scalable digital acquisition engine.
- Identify new digital channels and growth opportunities.

Performance Marketing

- Lead performance marketing across Google, Meta and other relevant platforms.
- Drive campaigns focused on lead generation, appointments and revenue.
- Monitor CAC, CPL, ROAS, conversion rates and marketing ROI.
- Optimise creatives, audiences, landing pages and campaign performance.

SEO & Organic Growth

- Drive Technical SEO, Local SEO, content and keyword strategies.
- Improve organic traffic and customer discovery.
- Strengthen local search presence across business locations.

Website & Digital Experience

- Oversee website performance, landing pages and conversion optimisation.




- Improve website UX and appointment-booking journeys.
- Use customer behaviour analytics to improve conversions.

CRM & Customer Lifecycle

- Develop CRM and lifecycle marketing strategies.
- Drive customer acquisition, reactivation, repeat visits and retention.
- Manage customer engagement through WhatsApp, SMS, Email and CRM platforms.

Data, Analytics & ROI

- Build digital marketing dashboards to track leads, appointments, conversions and revenue.
- Establish attribution and tracking across digital channels.
- Present performance reports and growth recommendations to leadership.

Team & Agency Management

- Lead and mentor the digital marketing team.
- Manage agencies, technology partners and vendors.
- Define KPIs and performance standards.
- Build strong in-house digital capabilities.

Candidate Requirements

- 5–10 years of relevant experience in digital marketing and growth.
- MBA from a Tier 1 Business School is mandatory.
- Strong expertise in performance marketing, SEO, CRM and analytics.
- Proven experience in managing large-scale digital campaigns.
- Robust understanding of customer acquisition, conversion optimisation and revenue metrics.
- Excellent leadership, analytical and stakeholder management skills.

Interested candidates can share their updated CV at:

[email protected]

(phone hidden)

📌 Head of Digital Marketing (Delhi)
🏢 UNISON INTERNATIONAL CONSULTING ( The Recruitment
📍 Delhi