About us :

Cura (Cura Ayurvedic & Unani Limited) is a wellness brand based in Delhi NCR. We have our own manufacturing units and warehouses in Delhi, Uttar Pradesh, Bihar, Maharashtra and Karnataka, and our consumer brand promises "The Real Taste of Ayurveda".

We recently started a new vertical for selling direct to consumers a new range on our own website, Amazon, Flipkart and Meesho, and we are hiring a leader to scale this business.

The role :

As Head of D2C, E-Commerce & Performance Marketing, you will own Cura's online business end to end: the website, the marketplaces, quick commerce and the paid media behind them. You will set the growth plan, run the budget, own the P&L; and build the team. You will report to the Executive Director.

What you will do :

- Own website revenue, conversion rate, AOV and repeat rate, and run the store roadmap (landing pages, bundles, offers, checkout, COD and RTO controls).
- Grow Amazon, Flipkart and Meesho, and launch Cura on Blinkit, Zepto and Instamart.
- Own the full paid budget across Meta, Google, YouTube, Amazon and Flipkart ads, affiliates and influencers, against clear CAC and ROAS targets.
- Build CRM and retention journeys on WhatsApp, email, SMS and push to lift repeat purchase and LTV.
- Own the online P&L;, from revenue and ad spend to discounts, logistics, returns and contribution margin, with product-level ROI reporting.
- Work with our operations team on fast dispatch and courier performance.
- Hire, lead and grow a team across performance marketing, marketplaces, social, design and CRM.

What success looks like :
- By month 3 :



a full channel audit, a 12-month growth plan and budget, and clean tracking across all channels.
- By month 6 : profitable CAC on hero products, quick commerce live on at least two platforms, and CRM journeys running.
- By month 12 : online revenue at the agreed target, positive contribution margin by channel and a fully built team.

What you bring

- Minimum 5 years in digital marketing and e-commerce, mostly at D2C consumer brands.
- At least 2 years at one brand in a Head, GM or AGM role.
- Proven ownership of a D2C or e-commerce P&L;, with numbers to show for it: revenue scaled, CAC and ROAS improved, margin delivered.
- Hands-on depth in Meta and Google ads, and working knowledge of Amazon and Flipkart ads.
- Experience leading a team of at least 20 to 25 people.
- Solid analytical skills: Excel or Sheets, GA4, Shopify or similar dashboards, unit economics. Good to have
- Preferably Minimum 3-4 years Experience in Wellness or FMCG.
- Quick-commerce launches (Blinkit, Zepto, Instamart).
- CRM and retention tools (WhatsApp commerce, Klaviyo, WebEngage, MoEngage or similar).
- Comfort working closely with a manufacturing and operations team.

What we offer

- CTC of ₹25 LPA, negotiable upward for the right skill set and track record.
- A leadership seat in a growing online business, backed by a manufacturer that controls its own formulations, quality and supply.
- Direct access to the CMO and Executive Director, and the freedom to shape the plan and the team.

How to apply

Apply directly on LinkedIn

📌 Head of Ecommerce (Ghaziabad)
🏢 Cura Ayurvedic u0026 Unani
📍 Ghaziabad