: Go-To-Market (GTM) Specialist – US Market

Position: Go-To-Market (GTM) Specialist

Experience: 5+ Years

Location: Remote

Employment Type: Full time

Compensation: Up to ₹10 LPA

About the Role

We are looking for a highly skilled and execution-oriented GTM Specialist with a minimum of 5 years of experience in the US market.

The candidate will be responsible for developing and executing go-to-market strategies, identifying business opportunities, defining target audiences, building sales pipelines, and driving customer acquisition for our US-based client.

We are looking for someone who understands the US business ecosystem, has experience working with US customers and decision-makers, and can independently manage GTM initiatives from market research and strategy development to execution and performance optimization.

Key Responsibilities

1. Go-To-Market Strategy

* Develop and execute end-to-end GTM strategies for the US market.
- Identify target industries, customer segments, and Ideal Customer Profiles (ICPs).
- Define market positioning, value propositions, and competitive differentiation.
- Develop market entry, expansion, and customer acquisition strategies.
- Identify new business opportunities and potential revenue streams.

1. Market Research & Competitive Analysis

* Conduct in-depth US market research and industry analysis.
- Identify potential customers, competitors, market trends, and growth opportunities.
- Understand US buyer behavior, purchasing patterns, and business requirements.
- Develop customer personas and market segmentation strategies.

1. Lead Generation & Demand Generation

* Build and execute strategies to generate qualified B2B leads.
- Develop outbound and inbound acquisition strategies.
- Leverage LinkedIn,



email marketing, account-based marketing (ABM), and other digital channels.
- Identify and engage relevant business decision-makers.
- Build scalable lead generation and demand generation processes.

1. Sales & Business Development Alignment

* Collaborate with sales and marketing teams to build a predictable sales pipeline.
- Develop sales messaging, pitch decks, outreach strategies, and sales enablement materials.
- Align marketing activities with business development and revenue objectives.
- Work directly with US-based clients, stakeholders, and decision-makers.
- Improve lead qualification, conversion, and customer acquisition processes.

1. GTM Execution & Performance Management

* Manage GTM projects from planning through implementation and optimization.
- Define KPIs and monitor campaign performance.
- Track pipeline growth, conversion rates, customer acquisition costs, and revenue contribution.
- Prepare performance reports and provide actionable business recommendations.
- Continuously optimize GTM strategies based on data and market feedback.

Required Qualifications

- Minimum 5 years of professional experience working in or targeting the US market.
- Proven experience as a GTM Specialist, GTM Manager, Growth Marketing Manager, or Business Development Manager.
- Demonstrated experience developing and executing GTM strategies for US-based businesses.




- Strong understanding of the US B2B market, customer behavior, and sales ecosystem.
- Hands-on experience in lead generation, demand generation, and customer acquisition.
- Experience defining ICPs, buyer personas, market segmentation, and positioning.
- Excellent written and verbal English communication skills.
- Ability to independently manage projects and deliver measurable business outcomes.
- Experience working remotely with international teams and US-based stakeholders.

Preferred Tools & Technologies
- Apollo.io
- LinkedIn Sales Navigator
- HubSpot
- Salesforce
- Lusha
- Brevo
- Google Analytics
- Other CRM, sales intelligence, and marketing automation platforms.

Key Performance Indicators

- Qualified leads and opportunities generated.
- Sales pipeline growth.
- GTM campaign performance.
- Customer acquisition and conversion rates.
- Market penetration and customer engagement.
- Revenue contribution from GTM initiatives.

Ideal Candidate Profile The ideal candidate is a hands-on GTM professional who can combine strategic thinking with execution. They should be capable of identifying market opportunities, building effective acquisition strategies, engaging US decision-makers, and creating measurable business growth.

Candidates with direct experience working with US clients and independently executing GTM strategies for the US market will be preferred.

Compensation & Work Benefits

- Annual CTC: Up to ₹10,00,000 (10 LPA).
- Work Mode: 100% Remote.
- Employment: Full-time.
- Market Exposure: Direct engagement with the US business ecosystem and stakeholders.

Important: Minimum 5 years of relevant US market experience is mandatory.

📌 GTM Specialist (India)
🏢 SquadCX
📍 India