- Full-Funnel Ownership: Design and execute high-velocity customer acquisition campaigns across Meta, Google, and LinkedIn to drive app downloads and service bookings.
- ROAS &
- CAC Optimization:
Manage and optimize significant marketing budgets, ensuring a healthy balance between Customer Acquisition Cost (CAC) and Lifetime Value (LTV).
- Hyperlocal Strategy: Implement granular, location-based marketing strategies to support Hoora s operations across 85+ cities.
2.
Brand
Strategy &
- Creative Direction
- Brand Voice &
- Identity:
Act as the custodian of the Hoora brand, ensuring consistency in messaging, tone, and visual identity across all digital and offline touchpoints.
- Content Synergy: Collaborate with the creative team to produce high-performing ad assets that tell a compelling story while driving measurable clicks.
- Market Positioning: Conduct competitor research and market analysis to refine Hoora s value proposition in the evolving D2C and automotive service landscape.
3.
Conversion Rate
Optimization (CRO) &
- Automation
- Funnel Optimization: Use A/B testing and heatmapping to optimize landing pages and app journey flows,
reducing drop-offs and increasing conversion rates.
- Marketing Automation: Build and manage sophisticated CRM and automation workflows (Email, WhatsApp, Push Notifications) to drive user engagement and repeat service cycles.
4. Data Analytics &
- Reporting
- GA4 &
- Measurement:
Lead the implementation and monitoring of GA4 and other tracking tools to ensure 100% data accuracy across the marketing stack.
Actionable Insights: Translate complex data sets into transparent, executive-level reports and actionable strategies for the leadership team.
Why Join Us
- Scale: Be part of a brand already operating in 85+ cities with over 25 lakh app downloads.
- Impact: You won t just be managing ads; you will be building the systems that revolutionize an entire industry.
- Autonomy: Direct access to the leadership team with the freedom to experiment, fail fast, and scale what works.
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.