OBJECTIVE OF THE POSITION

Karma Group is building a world-class digital content engine, with Generative AI playing an increasingly important role in how we create and scale content.

As our Generative AI Designer (Video & Creative AI), you will transform AI capabilities into high-quality creative assets, including cinematic travel videos, engaging social media content and on-brand visual experiences for Karma’s properties, destinations and campaigns worldwide.

Working at the intersection of creativity and technology, you will use generative AI tools, video editing software and emerging creative workflows to produce compelling content for Instagram, YouTube, TikTok and other digital platforms. You will help establish repeatable creative processes that improve production efficiency while maintaining Karma Group’s premium brand standards.

This is a hands-on creative role for someone who combines strong visual storytelling and editing skills with a curiosity for emerging AI technologies and their practical applications.

KEY RESPONSIBILITIES

- AI Video & Visual Production: Use generative AI tools such as Runway, Kling, Pika, Hailuo or equivalent platforms to create high-quality video footage, animations and visual assets for Karma’s properties, destinations and campaigns.
- Creative Direction & Prompting: Develop effective prompts, shot concepts and reusable templates for recurring content formats, including destination hero Reels, property walkthroughs, campaign videos and member stories.
- Video Editing & Post-Production: Combine AI-generated footage with real property imagery and video, using editing, compositing, colour grading and sound design to achieve a polished, premium travel aesthetic.
- Brand Consistency: Ensure all AI-generated content aligns with Karma Group’s brand identity, visual standards and creative direction, with particular attention to the authenticity of properties, destinations and experiences.
- Scalable Creative Workflows: Develop reusable prompt libraries, production templates and streamlined workflows that improve content output and reduce turnaround times without compromising quality.
- End-to-End Content Creation: Take creative projects from brief and concept development through AI generation, editing, refinement and preparation for publishing across relevant digital platforms.
- Workflow Automation: Identify opportunities to automate repetitive creative tasks using available AI tools, workflow platforms and integrations. Where appropriate,



contribute to API-based content generation and batch production workflows.
- Content Calendar & Asset Management: Work with the social media team to align production workflows with the content calendar, campaign priorities, deadlines and digital asset management processes.
- Research & Innovation: Stay updated on emerging AI video and image-generation tools, assess their creative applications and recommend solutions that can improve content quality, efficiency and scalability.
- Documentation & Collaboration: Document creative workflows, prompting techniques and production processes to enable consistent output and knowledge-sharing across the wider creative team.
- Performance & Optimisation: Understand social media content formats, aspect ratios, resolution, compression, captions and platform requirements. Use available content performance insights to inform creative improvements.

ESSENTIAL REQUIREMENTS

- 2–4 years of experience in video production, digital creative design or AI-assisted content creation, supported by a solid portfolio of relevant work.
- Demonstrable hands-on experience with generative AI video tools such as Runway, Kling, Pika, Hailuo, or equivalent platforms.
- Proficiency in AI image-generation tools such as Midjourney, Adobe Firefly, Stable Diffusion, Ideogram or equivalent platforms.
- Strong video editing and post-production skills using Adobe Premiere Pro, DaVinci Resolve or equivalent software.
- Ability to combine AI-generated footage with real-world media while maintaining visual consistency, realism and a high-quality finish.
- Strong prompting skills, creative judgement and an understanding of visual storytelling, composition, lighting, movement and cinematic aesthetics.
- A keen eye for detail and the ability to identify and correct common AI-generation issues, including visual inconsistencies, unnatural movement, distorted details and continuity errors.
- Understanding of social media content requirements and formats, particularly Instagram Reels, YouTube Shorts and TikTok.
- A portfolio demonstrating AI-generated video, visual design, editing and creative problem-solving.
- Ability to manage multiple creative projects,



work to deadlines and collaborate with marketing, social media and design teams.

PREFERRED QUALIFICATIONS & SKILLS

- Experience with Adobe After Effects, motion graphics, compositing, animation or audio design.
- Familiarity with multimodal AI models such as GPT-4o, Gemini or equivalent tools for prompt development, scriptwriting and creative ideation.
- Basic understanding of AI model customisation techniques, such as LoRA training, for improving visual consistency.
- Experience integrating creative workflows with content calendars, digital asset management systems or publishing platforms.
- Familiarity with AI-assisted batch generation, reusable production pipelines and workflow documentation.
- Experience in luxury travel, hospitality, tourism or premium lifestyle content.
- Familiarity with social media performance analytics and the ability to use engagement and content-performance insights to improve creative output.
- Experience with Python scripting and APIs for automating repetitive creative tasks or supporting AI content-generation workflows.
- Familiarity with ComfyUI, Replicate or equivalent AI workflow orchestration and model-access tools.

SUCCESS MEASURES

Success in this role will be evaluated through:

- Quality, originality and brand consistency of AI-generated creative assets.
- Ability to produce compelling video content that meets Karma Group’s creative standards.
- Efficiency improvements in content production and turnaround times.
- Effective use of AI tools to support scalable content creation.
- Consistency and reliability in meeting creative briefs, deadlines and campaign requirements.
- Contribution to reusable workflows, prompt libraries and creative process improvements.
- Collaboration with the wider marketing and social media team.

IDEAL CANDIDATE PROFILE The ideal candidate is a creative professional who understands both the possibilities and limitations of generative AI. They can turn a brief into visually compelling content, combine AI-generated footage with real-world imagery, and refine the output to a professional standard.

They are curious about emerging technologies, comfortable experimenting with new tools and motivated to find practical ways to make creative production faster, more consistent and more scalable.

Strong creative execution is essential. Technical skills in scripting, APIs and workflow automation are an advantage, particularly for candidates who can help Karma Group build repeatable AI-assisted content production processes.

📌 Generative AI Designer (Bengaluru)
🏢 Karma Group Global
📍 Bengaluru