Authorised Company : Greaves Cotton Limited

Department: Sales & Marketing – Power Generation

Location: Surat & Vadodara

Reports To: Regional Sales Manager

Job Summary

We are seeking a results-driven Sales & Marketing Executive to drive the sales of Greaves' Diesel Generator (DG) sets ranging from 5 kVA to 2500 kVA. The ideal candidate will be responsible for identifying new business opportunities, managing client relationships, and achieving sales targets across industrial, commercial, and infrastructure sectors.

Key Responsibilities

Sales & Business Development

· Territory Management: Generate leads and drive sales of DG sets within the assigned territory (B2B and B2C segments).

· Client Acquisition: Identify potential customers in target sectors including hospitals, commercial complexes, manufacturing units, data centres, and infrastructure projects.

· Product Presentation: Conduct technical presentations and site visits to demonstrate the features of Greaves' CPCB IV+ compliant gensets (low noise, fuel efficiency, and sustainability advantages).

· Quotation & Negotiation: Prepare techno-commercial quotations, BOQs, and Proforma Invoices; negotiate pricing and close orders.

· Target Achievement: Meet or exceed monthly, quarterly, and annual sales targets.

Marketing & Market Intelligence

· Market Research: Analyze competitor activities, market trends,



and customer feedback to refine sales strategies.

· Brand Promotion: Execute marketing campaigns and participate in trade fairs/exhibitions to promote Greaves' power solutions.

· CRM Management: Maintain accurate records of customer interactions, sales pipeline, and lead status in the CRM system.

Customer Relationship Management

· After-Sales Coordination: Coordinate with the service team to ensure smooth installation and after-sales support (leveraging Greaves' 120+ service network).

· Payment Collection: Follow up on outstanding payments and ensure timely collection.

Qualifications & Skills

· Education: Bachelor's degree in Engineering (Mechanical/Electrical) or Business Administration/Marketing.

· Experience: 2–5 years of proven sales experience in DG sets, industrial equipment, or power solutions. Freshers with strong technical aptitude may be considered.

· Technical Knowledge: Understanding of DG set specifications, kVA ratings, and CPCB emission norms.

· Soft Skills: Strong negotiation, communication, and relationship-building skills. Willingness to travel extensively.

Key Performance Indicators (KPIs)

· Sales revenue vs. target

· Number of new accounts acquired

· Quotation-to-order conversion rate

· CRM data accuracy and reporting timeliness

📌 Field Sales Specialist (Surat)
🏢 Prabhat Diesels - India
📍 Surat