We're Hiring – Fashion Designer

House of Pavvi Laya | Affordable Luxury Ethnic Wear

Location: Chennai, Tamil Nadu

Job Type: Full-Time

Industry: Fashion & Apparel – Women's Ethnic Wear

About House of Pavvi Laya

House of Pavvi Laya is an emerging South Indian ethnic wear brand redefining bridesmaid fashion through contemporary designs rooted in tradition.

Positioned in the affordable luxury segment, we create thoughtfully designed ethnic outfits that combine elegance, individuality, comfort, and craftsmanship. With a social-media-first business model, we cater to modern women looking for distinctive outfits for weddings, celebrations, and special occasions.

We are looking for a creative and detail-oriented Fashion Designer who understands South Indian aesthetics, follows evolving fashion trends, and can transform fresh ideas into beautiful, commercially viable collections.

Key Responsibilities

- Design & Collection Development: Conceptualise and develop contemporary South Indian ethnic wear collections, particularly half sarees, lehengas, designer Fusion Wear, Indo-Western Wear , and bridesmaid ensembles.
- Trend Research: Research emerging bridal and bridesmaid fashion trends, colour palettes, fabrics, silhouettes, and embellishment techniques.
- Fabric & Material Selection: Identify and source suitable fabrics, including silk blends, tissue, organza, georgette, and other materials that reflect the brand's affordable luxury positioning.
- Design Illustration: Create fashion sketches, digital illustrations, mood boards, colour combinations,



and detailed design specifications.
- Product Development: Work closely with pattern makers, tailors, and production teams to translate designs into finished garments.
- Sampling & Fit Evaluation: Oversee sample development, conduct fittings, and recommend improvements in garment construction, comfort, finishing, and overall appearance.
- Cost-Conscious Designing: Develop premium-looking garments while maintaining commercially practical production costs and target selling prices.
- Social Media Collection Planning: Collaborate with the content and marketing team to develop visually appealing, trend-relevant designs suited for Instagram and other social commerce platforms.
- Quality & Design Consistency: Ensure every outfit reflects the brand's identity through consistent quality, flattering fits, refined detailing, and attractive colour coordination.

Required Skills & Qualifications
- Degree or diploma in Fashion Design, Textile Design, or a related discipline.
- Strong understanding of South Indian ethnic wear, particularly half sarees, lehengas, and blouse construction.
- Knowledge of fabrics, garment construction, embroidery, pattern making, and finishing techniques.




- Ability to create hand sketches, technical drawings, and digital fashion illustrations.
- Familiarity with Adobe Illustrator, Photoshop, CorelDRAW, or similar design software is an advantage.
- Good understanding of current fashion trends, especially among Gen Z and young millennial consumers.
- Strong sense of colour, proportion, fabric combinations, and styling.
- Ability to collaborate effectively with tailoring, sampling, production, and marketing teams.
- Creative thinking combined with an understanding of commercial viability.

Preferred Candidate We are particularly interested in someone who:
- Has a genuine passion for reinventing traditional South Indian ethnic wear.
- Can balance traditional craftsmanship with modern, youthful design sensibilities.
- Understands the fashion preferences of bridesmaids and women aged 18–32.
- Has an eye for creating premium aesthetics without relying on excessive embellishments or expensive materials.
- Is proactive, detail-oriented, experimental, and comfortable working in a growing fashion brand.
- Can take ownership of a design from initial concept through sampling and final production.

What We Offer
- An prospect to contribute creatively to a growing affordable luxury fashion label.
- Freedom to experiment with new silhouettes, fabrics, colours, and design concepts.
- Direct involvement in developing and launching new collections.
- A collaborative workplace

Pay: ₹5,000.00 - ₹20,000.00 per month

Work Location: In person

📌 Fashion Designer (Chennai)
🏢 House Of Pavvi Laya
📍 Chennai