Job Title

Executive Regional Sales Development

Location

Mumbai, Maharashtra, India

Summary The Sales Development Executive will be responsible for end-to-end visicooler(VC) lifecycle management, ensuring optimal deployment, performance, and maintenance of assets to drive sales throughput, visibility, and asset productivity. The role requires strong cross-functional coordination across Sales, Supply Chain, 3P partners, and OEMs to ensure seamless execution and adherence to defined SOPs.

Major Duties/Responsibilities

- Visicooler End-End Management

- Deployment planning: Execute visicooler deployment plans aligned with GTM priorities and regional targets

- Coordinate with stakeholders including: o Manufacturers o Logistics partners o 3P deployment agencies o Sales team distributors (CFAs)

- Ensure proper store selection, site readiness, and installation planning

- End to End Operations: Act as the single point of contact (SPOC) between Sales and external partners

- Drive complete deployment lifecycle: Store identification enrollment

- Deployment execution

- Asset tagging and tracking

- Ensure adherence to standard deployment SOPs and timelines

- Asset Tracking, Audit Redeployment: Ensure accurate asset tagging, geo-tracking, and scanning compliance

- Conduct periodic audits to validate asset presence and functionality

- Identify underperforming assets and drive redeployment actions

- Performance Management: Track and drive VC performance KPIs including: Productivity (PDO), Billing compliance, Throughput usage

- Ensure 100% billing and productivity improvement through better utilization





- Drive adoption of performance dashboards and tracking tools

- Merchandising In-Store Excellence: Ensure correct placement, visibility, and planogram compliance

- Drive: Right merchandising, Promotional execution, Visibility standards in-store

- Improve consumer visibility and offtake via better VC execution

- Stakeholder Management Training: Work closely with Sales teams to ensure consistent usage of VC systems

- Train field teams on: Portal/dashboard usage, Performance improvement actions

- Collaborate with cross-functional teams (Marketing, Supply, Tech, Analytics)

- Support and track VC maintenance on day to basis or work closely with Voltas technical support team to manage day to day basis VC complaints

- Maintenance Service Management: Track and manage daily visicooler complaints and service requests

- Coordinate with OEM partners (e.g., Voltas) for timely resolution

- Ensure adherence to service TAT and AMC guidelines

- Minimize downtime through proactive escalation and follow-ups

- Key Success Metrics (KPIs): VC Productivity (PDO improvement)

- % Asset Availability Functionality

- % Clean / Pristine Scanning Compliance

- Complaint Resolution TAT adherence

- Billing compliance (% VC billed)

- Redeployment effectiveness

Minimum knowledge, skills and abilities





- This role requires coordination and communication skills across multiple business partners including Sales, Transformation, Supply chain, Marketing, Consumer insights and external partners

- Excellent team player, individual starter

- Demonstrated ability to be accountable for execution and results

- Strong verbal and written communicator to wide breadth of audiences including senior management

- Skillful usage of Microsoft Office in business document development and presentation, including Word, Excel and PowerPoint

Education

MBA Candidate, B school are preferred

Competencies

- Valuable interpersonal skills
- Excellent Project Management
- Strong analytical problem-solving skills.

- 2 5 years of experience in Sales / Trade Marketing / Asset Management roles

- Strong execution rigor and problem-solving ability

- Excellent stakeholder management coordination skills

- Comfort with data, dashboards, and digital tools

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

Role: Direct Sales Executive,

Industry Type: Beverage,

Department: Sales &

- Business Development,

Employment Type: Full Time, Permanent

Role Category: Retail &

- B2C Sales

Education

UG: Any Graduate

PG: MBA/PGDM in Any Specialization

Key Skills

Regional salesLogisticsAutomationMerchandisingSAPProject managementTechnical supportTrade marketingSupply chainAnalytical

📌 Executive Regional Sales Development (Mumbai)
🏢 Hersheys
📍 Mumbai