This is a remote position.

We are looking for an experienced Email and Marketing Automation Specialist to own lifecycle marketing, email strategy, and marketing automation across our B2B client accounts.

Key Responsibilities

- Develop end-to-end email and lifecycle marketing strategies based on ICPs, funnel stages, and buyer personas.

- Build and manage HubSpot workflows, drip campaigns, lead scoring, segmentation, and lifecycle automation.

- Execute outbound email campaigns using tools such as Apollo, Instantly, Lemlist, or Smartlead.

- Manage email deliverability, domain authentication (SPF, DKIM, DMARC), domain warm-up, and inbox health.

- Maintain database hygiene through enrichment, deduplication, suppression, segmentation, and re-engagement.

- Write and optimize email campaigns, conduct A/B testing, and track performance across engagement,



meetings, and pipeline metrics.

Requirements

- 4–6 years of experience in email marketing and marketing automation, preferably in B2B environments.

- Hands-on experience with HubSpot, including workflows, sequences, segmentation, lead scoring, and lifecycle stages.

- Proven experience managing outbound email campaigns and resolving email deliverability issues.

- Solid understanding of email authentication, campaign analytics, database management, and performance optimization.

- Excellent writing, analytical, and communication skills, with practical experience using AI tools in email marketing and automation.

📌 Email Marketing Specialist (Delhi)
🏢 talent photon
📍 Delhi