Role Overview

We are looking for a Director, UX Design to define and drive the end-to-end user experience strategy for next-generation applications within the Consumer Business Unit. This role will work closely with business stakeholders and engineering teams to craft intuitive, scalable, and high-impact user experiences.

The ideal candidate will play a pivotal role in shaping agentic customer experiences and ai-native design delivery, ensuring that UX designs are intuitive, AI-aware, and seamlessly consumable by development teams.

Key Responsibilities

- Define and lead the UX strategy and vision across digital platforms (web, mobile, enterprise applications).

- Conduct baseline usability research, including customer interviews and usability testing, and synthesize into clear, actionable findings and recommendations.

- Analyze qualitative and quantitative data to inform design strategies, decisions, and measure impact and efficacy of designs.

- Collaborate with business stakeholders to translate business goals into implementable experience strategies.

- Drive experience design decisions balancing usability, accessibility, and conversion.

- Create scalable UX frameworks, design systems, component libraries, and governance standards.

- Ensure tight collaboration with engineering in an ai-native SDLC for smooth handoff and implementation.

- Champion AI-driven, agentic UX approaches for intelligent and adaptive user interactions.

- Lead, mentor, and manage junior designers, and oversee design execution and delivery on client work.

- Support pre-sales client engagement and internal coordination as needed

Required Skills & Experience
- 15+ years in UX Strategy, Experience Design, or related fields.

- Proven expertise in

- Web and mobile UX/UI design for customer-facing, B2B and/or internal applications

- Conversion optimization, usability, and accessibility (WCAG standards)

- Strong experience working with clients,



business stakeholders, product and engineering teams.

- Expertise in converting product requirements into UX strategies and design artifacts.

- Leadership experience managing and mentoring junior designers.

- Strong portfolio demonstrating end-to-end UX strategy and execution, including usability testing.

- Strong storytelling, communication, and presentation skills to articulate and advocate for design recommendations with teams and clients.

- Familiarity with core design concepts and practices, including IA/service design, omnichannel customer journeys, data-driven mindset, UX writing, Design Ops

- Experience designing customer experiences for retail, travel, hospitality, and dining preferred

- Experience with delivering design work within an AI-native SDLC preferred

Tools & Technologies
- Design & Prototyping Tools

- Figma Suite

- Claude Suite

- User Research & Analytics

- Optimal Workshop, UserTesting, Maze, Userlytics

- Google Analytics, Mixpanel, Hotjar

- Collaboration & Handoff

- Jira, Confluence, Miro, Lucid, Figma Dev Mode

- Design Systems & Documentation

- Storybook, Zeroheight, or similar platforms

- Figma

- Claude Design

- Accessibility Tools

- Axe, Wave, Lighthouse

AI & Emerging Capabilities
- Familiarity with AI-driven design workflows, including:

- Using AI tools (e.g., Figma Make, Claude Design/Claude Code, Adobe Firefly, Midjourney, DALL·E) for rapid ideation and prototyping

- Leveraging LLMs (like GPT-based systems) for UX content creation, microcopy,



and conversational flows

- Experience designing AI-first or agentic experiences, including:

- Conversational UX (chatbots, copilots, virtual assistants)

- Context-aware and adaptive interfaces

- Understanding of

- Prompt design for UX workflows

- Human-AI interaction principles

- Ethical and responsible AI design considerations

- Ability to integrate AI capabilities into UX strategy for personalization, automation, and predictive experiences

Preferred / Nice-to-Have Skills
- Experience in large-scale digital transformation programs.

- Exposure to Retail, Consumer Business, or Dining industries

- Experience with front-end frameworks (HTML/CSS basics, React understanding) and how design is translated within them

- Certifications in UX, HCI, or Design Thinking.

- Experience designing for common enterprise platforms like Adobe, Salesforce, and Shopify

- Exposure to voice UX, AR/VR, or multimodal interaction design.

- Strong grasp of personalization, behavioral economics, localization

What Success Looks Like
- Scalable and consistent UX strategy within omni-channel client programs

- Seamless collaboration between business, UX, product and engineering

- Adoption of AI-driven UX and agentic design principles in both design and delivery

- Improved user engagement, satisfaction, and business outcomes

- High-performing and motivated UX teams

Why Join Us
- Drive next-generation UX strategy in a high-impact business unit working with global clients

- Work at the intersection of UX, AI, and contemporary engineering practices

- Influence how agentic and intelligent systems are designed and delivered

- Opportunity to lead and scale UX maturity at an organizational level

Block-A, 8th Floor, Global Infocity Park, No.40, MGR Salai, Kandanchavadi, Perungudi, Chennai- 600096, Tamil Nadu, India

📌 Director, UX Strategy (Chennai)
🏢 Bounteous Digital
📍 Chennai