Job Role: Direct Response Ad Writer

Job Type: Full-Time

Work Mode: Work From Office

Location: Gurgaon Sector-39, Haryana

About the CompanyDave Standards is a D2C e-commerce company operating multiple brands and product categories, including Incanne, a women's fashion and jewellery brand, and a Viral Products category featuring a wide range of trending and high-demand products across different segments.

We focus on performance-driven marketing, creative storytelling, and engaging content to drive customer acquisition and business growth.

Role Overview

We are looking for a creative and performance-oriented Direct Response Ad Copywriter who can develop compelling advertising copies, video scripts, and creative concepts that capture attention, generate interest, and drive sales.

The ideal candidate should understand consumer psychology, identify customer pain points, and translate product perks into persuasive advertising messages that encourage purchasing decisions.

Key Roles & Responsibilities

- Ad Copywriting: Write persuasive and conversion-focused ad copies for Meta Ads, Instagram, Facebook, and other digital advertising platforms.
- Video Ad Scripts: Develop engaging short-form video scripts for product advertisements, including UGC-style videos, product demonstrations, testimonials, and AI-generated creatives.
- Hook Development: Create attention-grabbing hooks and opening lines that capture audience attention within the first 2–3 seconds.
- Product Research: Understand product features, USPs, customer pain points, benefits, and target audiences before developing advertising concepts.
- Competitor Research: Analyse competitor advertisements, winning ad creatives, market trends, and advertising strategies to identify effective messaging approaches.
- Creative Angles: Develop multiple advertising angles for the same product, including problem-solution, emotional, storytelling,



product demonstration, testimonial, and offer-based approaches.
- Performance-Based Improvements: Study the performance of existing ad creatives and refine scripts based on metrics such as CTR, conversions, and ROAS.
- Creative Team Coordination: Work closely with video editors, designers, and content creators to ensure the final creatives align with the intended advertising concept.
- Creative Testing: Develop multiple variations of hooks, scripts, and CTAs to test different messaging approaches and improve advertising performance.

Required Skills & Qualifications
- Excellent copywriting, storytelling, and communication skills.
- Strong understanding of consumer psychology and buying behaviour.
- Ability to write persuasive and engaging scripts in English and Hinglish.
- Understanding of D2C, e-commerce, and performance marketing.
- Knowledge of advertising trends and social media platforms.
- Strong research and analytical abilities.
- Ability to generate fresh creative ideas and work with tight deadlines.
- Familiarity with Meta Ads and basic advertising metrics is preferred.
- Experience with AI writing and research tools is an added advantage.

Experience

- 2–4 years of experience in ad copywriting, direct response copywriting, or D2C content creation preferred.
- Candidates with a strong portfolio of performance-focused ad scripts and copies will be preferred.

Key Performance Expectations

- Quality and effectiveness of ad copies and video scripts.
- Ability to generate multiple creative angles for different products.
- Research quality and understanding of customer psychology.
- Contribution towards improving ad creative performance.
- Consistency, creativity, and timely delivery of assignments.

Note: Candidates should share their portfolio or samples of previous advertising copies, video scripts, or performance marketing creatives along with their application.

📌 Direct Ad Writer (Gurugram)
🏢 Dave Standards
📍 Gurugram