Key Result Area Supporting Actions 1. D2C Revenue &

- Channel Growth . Own e-commerce GMV across BirlaOpus.com &
- Markeplaces, and deliver the annual revenue commitment . Onboarding, pricing, promotions and offer for website & marketplace channels as per guardrails. . Plan and run sale-event readiness and extend the commerce portfolio to current offerings. . Reduce cancellations and RTO losses. 2.

Commerce

Experience - Merchandising, Checkout &

- Payments . Own the shopping journey on the owned D2C channel: merchandising UX, product discovery-to-cart, PDP quality and checkout. . Own the checkout and payment experience end-to-end, including payment gateway performance, failure handling and controls. . Run a continuous experiment backlog on conversion, AOV and drop-off, with the Web/App &
- Discovery roadmap as the upstream feed. . Apply UX research and quality-gate standards set by the Lead before every commerce release. 3.

Order

Management &

- Fulfilment . Build and run the OMS as the platform that routes every order to the right fulfilment node. .



Own last-mile fulfilment integration with third-party ESPs and retailer fulfilment, including same-day and express delivery models. . Hold fulfilment SLAs, order-error, returns and RTO performance, co-owned with Head Field Services &
- Retailing.
- Catalogue, Listings &
- Platform Health . Own catalogue and listing management across all channels: SKU coverage of the range, images, specifications and pricing. . Get new launches live on every channel & catalogue audit. . Keep marketplace listing health strong - active SKUs, buy-box share and ratings - using product master data. . Track website and marketplace platform performance KPIs. 6.

Commerce

Data, Reporting &

- Roadmap . Own the D2C commerce roadmap and prioritise it against revenue, margin and customer-effort impact. . Performance reviews - sales & channel mix. . Define the commerce event taxonomy and funnel dashboards with Data &
- Analytics track unit economics. . Run the review rhythm for the commerce portfolio and surface risks and dependencies early.

📌 Digital PM Channels& Commerce (Mumbai)
🏢 Aditya Birla Group
📍 Mumbai