About the Role

We are looking for a Digital Marketing Specialist to join our Marketing team and support our digital marketing and technology partner initiatives. The role will primarily focus on SEO, paid advertising, email marketing, campaign execution, and marketing activities related to technology partners such as AWS, Microsoft, Databricks, and Qlik.

The ideal candidate should be hands-on, data-driven, and comfortable working with both marketing and technical teams. Experience in B2B technology or IT services marketing will be an added advantage. Basic design skills would be a plus.

Key Responsibilities

SEO & Website

- Plan and execute on-page and off-page SEO activities.

- Conduct keyword research and identify opportunities to improve organic visibility.

- Optimize website pages, landing pages, and other digital assets for search.

- Monitor website traffic, keyword rankings, and SEO performance.

- Use tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar platforms to track and improve performance.

- Support local SEO and search visibility initiatives.

Paid Advertising & Digital Campaigns

- Plan, execute, monitor, and optimize Google Ads and LinkedIn Ads campaigns.

- Support lead-generation, brand awareness, event, and solution-focused campaigns.

- Manage campaign budgets and monitor key metrics such as impressions, CTR, CPL, conversions, and ROI.

- Develop and test different ad copies, audiences, and campaign approaches.

- Prepare campaign performance reports and recommend improvements.

Email Marketing

- Plan, develop, and execute email marketing campaigns targeting prospects, customers, partners, and event audiences.

- Manage email databases, audience segmentation, campaign scheduling,



and basic email automation.

- Create and execute promotional campaigns for internally developed products and solutions.

- Develop engaging email content with clear messaging, compelling subject lines, and effective CTAs.

- Monitor and analyze campaign performance, including open rates, click-through rates, conversions, and engagement metrics.

- Plan and execute lead-nurturing campaigns and follow-up communications to improve engagement and drive conversions.

- Continuously optimize email campaigns based on performance insights and audience engagement.

Technology & Partner Marketing

- Support marketing initiatives related to AWS, Microsoft, Databricks, Qlik, and other technology partners.

- Assist with partner campaigns, co-marketing activities, webinars, events, and partner-led initiatives.

- Coordinate with partner teams to support marketing requirements and campaigns.

- Support marketing activities related to partner programs, funding opportunities, and joint campaigns.

- Work closely with sales and technical teams to understand technology solutions and support their go-to-market activities.

Marketing Analytics & Reporting

- Track and analyze the performance of digital marketing activities.

- Maintain campaign and lead-generation reports.

- Identify trends, opportunities, and areas for improvement based on marketing data.





- Support the Marketing team in measuring campaign effectiveness and lead contribution.

Required Skills

- 2–3 years of experience in Digital Marketing, B2B Marketing, or Technology Marketing.

- Hands-on experience in SEO, Google Ads, LinkedIn Ads, and Email Marketing.

- Good understanding of digital marketing metrics and analytics.

- Familiarity with tools such as Google Analytics, Google Search Console, SEMrush/Ahrefs, and email marketing platforms.

- Strong written and verbal communication skills.

- Good organizational and coordination skills.

- Ability to work effectively with marketing, sales, and technical teams.

- Ability to manage multiple campaigns and priorities.

Valuable to Have

- Experience in B2B technology, IT services, SaaS, or cloud marketing.

- Experience working with technology partner programs (AWS, Microsoft/Azure, Databricks, Power BI, Qlik, or similar technologies) or alliance marketing.

- Knowledge of HubSpot, Zoho, Mailchimp, HubSpot Marketing Hub, or similar platforms.

- Basic knowledge of Canva, Adobe Photoshop, Illustrator, or similar design tools.

- Experience supporting webinars, conferences, trade shows, and other B2B technology events.

What We're Looking For

We are looking for someone who is hands-on, proactive, and execution-focused and can work as an integral part of the Marketing team. The person should be comfortable working across different digital marketing activities, collaborating with internal teams, and supporting technology-partner initiatives.

The ideal combination would be: Digital Marketing SEO Paid Campaigns Email Marketing Technology/Partner exposure, with basic design skills as an added advantage.

📌 Digital Marketing Specialist (Thanjavur)
🏢 Bloomfieldx Analytics Private
📍 Thanjavur