Job Title: Digital Marketing & Performance Marketing Manager

Company: Drify

Location: Peer Muchalla, Dhakoli, Zirakpur, Punjab

Employment Type: Full-Time

Work Mode: Work From Office (WFO)

Shift: Night Shift

Working Hours: 9:00 PM – 6:00 AM

Experience Required: 4–6 Years

Salary: As per experience, expertise, and industry standards

Job Summary

We are looking for a result-oriented and experienced Digital Marketing & Performance Marketing Manager to lead and execute the company's digital marketing initiatives, performance campaigns, and customer acquisition strategies.

The ideal candidate should have strong expertise in paid advertising, lead generation, campaign management, digital marketing strategy, analytics, and conversion optimisation. The candidate will be responsible for developing marketing strategies, managing advertising budgets, improving campaign performance, generating quality leads, and overseeing the digital marketing team.

Important: This is a full-time, work-from-office position requiring availability for the night shift (9:00 PM to 6:00 AM).

Key Responsibilities

1. Digital Marketing Strategy & Management

- Develop and implement comprehensive digital marketing strategies aligned with business objectives.
- Plan, manage, and execute digital marketing campaigns across multiple online platforms.
- Oversee SEO, social media marketing, content marketing, and other digital marketing activities.
- Identify new marketing opportunities, target audiences, and channels for business growth.
- Monitor industry trends, competitor activities, and changing digital marketing practices.

2. Performance Marketing & Paid Campaigns

- Plan, launch, manage, and optimise paid advertising campaigns across Google Ads, Meta Ads (Facebook and Instagram), LinkedIn Ads, and other relevant platforms.
- Develop effective strategies for lead generation, customer acquisition, and conversions.
- Manage advertising budgets and ensure efficient utilisation of campaign spending.




- Monitor and optimise key performance metrics, including CPL, CPA, CPC, CTR, conversion rates, and ROAS.
- Conduct A/B testing of ad creatives, landing pages, audience segments, and campaign strategies.
- Identify underperforming campaigns and implement corrective measures to improve results.
- Ensure consistent generation of quality leads within defined budgets and targets.

3. Analytics & Performance Reporting

- Monitor campaign performance using Google Analytics 4, Google Tag Manager, Google Search Console, and advertising platform dashboards.
- Analyse campaign data, audience behaviour, traffic sources, and conversion performance.
- Prepare and present regular marketing performance reports.
- Identify performance gaps and recommend data-driven improvements.
- Track marketing KPIs and ensure campaign objectives are achieved.

4. Team Management & Coordination

- Lead, supervise, and coordinate the digital marketing team.
- Allocate daily tasks, establish priorities, and monitor deliverables.
- Ensure timely execution of marketing activities and campaign schedules.
- Review team performance and maintain accountability for assigned responsibilities.
- Provide guidance, direction, and support to team members.
- Coordinate with content, design, development, and other relevant departments.

5. Campaign Planning & Optimisation

- Develop marketing funnels and strategies to improve customer acquisition and retention.
- Coordinate the creation of ad copies, creatives, landing pages, and promotional content.




- Ensure marketing campaigns are aligned with brand positioning and business requirements.
- Continuously evaluate campaign effectiveness and implement strategies for improvement.

Required Skills & Qualifications
- 4–6 years of relevant experience in digital marketing and performance marketing.
- Strong hands-on experience with Google Ads and Meta Ads.
- Proven understanding of paid campaign management, lead generation, and conversion optimisation.
- Knowledge of SEO, social media marketing, content marketing, and digital growth strategies.
- Strong understanding of marketing metrics such as CPL, CPA, CPC, CTR, ROI, and ROAS.
- Experience managing advertising budgets and optimising campaign expenditure.
- Proficiency in Google Analytics 4, Google Tag Manager, and Google Search Console.
- Solid analytical, strategic planning, and problem-solving abilities.
- Excellent team management, communication, and coordination skills.
- Ability to manage multiple campaigns and deliver results within defined timelines.

Preferred Candidate
- Candidates with a proven track record of managing successful performance marketing campaigns.
- Experience handling lead-generation campaigns and achieving measurable business outcomes.
- Ability to independently plan, execute, monitor, and optimise digital marketing strategies.
- Strong managerial skills with the ability to lead and improve team performance.
- Candidates comfortable working in a target-driven environment and night-shift schedule. Interested candidates, please share your CV at- [email protected]

Pay: ₹40,000.00 - ₹70,000.00 per month

Ability to commute/relocate

- Zirakpur, Punjab (Zirakpur): Reliably commute or planning to relocate before starting work (Required)

Application Question(s):
- How many total years of professional experience do you have?

Location:
- Zirakpur, Punjab (Zirakpur) (Required)

Shift availability:
- Night Shift (Required)

Work Location: In person

📌 Digital marketing & Performance Marketing Manager (Zirakpur)
🏢 7xGrowth
📍 Zirakpur