- Own the SEO strategy and execution for the company website: technical fixes, on-page optimisation, content and authority building, and AI-search optimisation.
- Build brand visibility in India and in global markets (APAC, EU, MEA) through content, case studies, guest articles and PR placements.
- Plan and run social media, especially LinkedIn, to build awareness and drive leads.
- Run email marketing campaigns and release the monthly newsletter using the company's CRM tool.
- Create and manage content: whitepapers, case studies, webinars, research reports and thought-leadership pieces.
- Track and report on KPIs, including traffic, leads, campaign performance and ROI, using GA4 and Search Console.
- Support webinars, seminars,
podcasts and tradeshow activities as needed.
- Keep up with digital marketing trends, tools and technologies.
Requirements
- Strong hands-on SEO skills (technical, on-page, content) with a record of organic growth.
- Experience with GA4, Search Console and email marketing or CRM tools.
- Solid written communication and good content judgement.
- Ability to work independently and manage priorities with limited resources.
- Bachelor's degree in marketing, computer science or a related field.
📌 Digital Marketing Manager (New Delhi)
🏢 Octagona India Private
📍 New Delhi
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