Company Description

IMAST 360 is an AI-powered channel management platform designed for Indian manufacturers, unifying loyalty, distribution, sales force automation, and CRM in a single system. The platform connects distributors, field teams, retailers, and tradespeople on one partner record, streamlining the journey from order to visit to reward. IMAST 360 offers six integrated products that cover loyalty programs, rewards, distribution management, field sales tracking, lead management, and service operations, all supported by Knoxy, an AI Chief of Staff that flags issues and recommends next actions.

Built for India with multilingual support, WhatsApp-first journeys, and robust security and compliance certifications, the platform is trusted by over 100 enterprises and 2 million users across sectors such as FMCG, pharma, building materials, automotive, and consumer electronics. IMAST has been building from its base in Indore since 2016, serving leading brands including Ashok Leyland, HP, Raymond, Tata Pravesh, Waaree, Veedol, and Valvoline.

Role Description The Digital Marketing Manager is a full-time, on-site role based in Indore at IMAST House. This role is responsible for planning and executing digital marketing campaigns that drive awareness, engagement, and lead generation across IMASTs products and target industries. Day-to-day responsibilities include managing social media channels, coordinating content and performance marketing initiatives, overseeing paid campaigns,



and optimizing web presence using analytics and data-driven insights.

The Digital Marketing

Manager will collaborate with sales, product, and customer success teams to align messaging, develop targeted campaigns, and support channel partner and enterprise customer acquisition. The role also involves monitoring campaign performance, preparing regular reports, testing new digital tactics, and ensuring brand consistency across all online touchpoints.

Qualifications

- Strong digital marketing skills, including experience in Digital Marketing, Marketing strategy, and campaign management.
- Proficiency in Social Media Marketing for B2B and partner-focused audiences, with the ability to plan and manage multi-channel social campaigns.
- Experience in Lead Generation, including performance marketing, nurturing funnels, and conversion optimization.
- Ability to use Web Analytics tools to track performance, interpret data, and make data-driven recommendations.
- Demonstrated experience in SaaS, technology, or B2B marketing, preferably in manufacturing, FMCG, or related industries.
- Strong written and verbal communication skills and the ability to create clear, compelling marketing messages.
- Experience with marketing automation, CRM platforms, and basic SEO/SEM principles is beneficial.
- Bachelor’s degree in Marketing, Business, Communications, or a related field; relevant certifications in digital marketing or analytics are

Industry

- Technology, Information and Internet

Employment Type Full time

📌 Digital Marketing Manager (Indore)
🏢 Imast Operations
📍 Indore