About the Company

Hoora is a full-stack vehicle care platform built to simplify how India maintains and manages its cars and bikes. Positioned as India s #1 Car & Bike Care App, Hoora brings every essential automotive need into one seamless ecosystem. From doorstep car and bike wash to end-to-end service, insurance support, challan management, and a curated marketplace for products and accessories, Hoora functions as a complete 360 vehicle companion. Powered by technology, on-demand logistics, and trained professionals, the platform replaces fragmented automotive experiences with one integrated solution.

Hoora s mission is easy: make vehicle ownership effortless, accessible, and reliable, whether it s routine cleaning, urgent servicing, compliance needs, or upgrading your ride.

Job Mission

You will be the strategic owner of our core digital acquisition channels. Your mission is to aggressively drive revenue growth and maximize profitability by planning, executing, and optimizing all performance campaigns across Meta and Google. A primary focus is to achieve a consistent 5 6x ROI/ROAS while significantly reducing our Customer Acquisition Cost (CAC).

Key Responsibilities

1. Performance Campaign Execution

- ROI Ownership: Plan, execute, and manage high-volume, high-budget digital advertising campaigns across Meta (Facebook/Instagram) and Google (Search, Display, Video), ensuring a minimum 5 6x ROI/ROAS.

- CAC Reduction: Strategically analyze funnel performance and campaign data to identify and implement optimizations that continuously reduce the Customer Acquisition Cost (CAC).
- Full Funnel Management:



Own the optimization of the entire marketing funnel from impression to conversion, ensuring seamless transitions across creative, ad copy, and landing pages.

1. Creative & Content Strategy

- Ad Content Mastery: Mandatory strong understanding of content and copywriting principles specifically for digital ads ensuring persuasive, tested, and high-performing copy.
- A/B Testing: Lead rapid testing and iteration of creatives, copies, and audience segments to maximize conversion velocity.

1. Leadership & Strategy

- Team Leadership (Mandatory): Must have previously led and mentored a team of Digital Marketers, ensuring performance alignment and strategic execution.
- Budget Oversight: Manage and forecast substantial digital marketing budgets with clear reporting on spend efficiency and future allocation strategy.

Ideal Candidate Profile
- Experience (Mandatory): 3+ years of direct, hands-on experience in Performance Digital Marketing for D2C or E-commerce brands.

- ROI/ROAS Track Record (Mandatory): Verifiable history of managing campaigns consistently achieving 5 6x ROI/ROAS or higher.

- Platform Expertise: Expert-level proficiency in Meta Ads Manager and Google Ads.
- Content Acumen (Mandatory): Deep understanding of content and copywriting for digital ads and high-performing marketing funnels.
- Leadership: Proven experience in leading, mentoring, and scaling a team of performance marketers.
- Bonus Skills: Experience with Amazon Ads and/or Flipkart Ads is a significant advantage.
- Analytical Rigor: Strong analytical skills and proficiency with tools such as Google Analytics and

Excel for performance tracking and optimization.

📌 Digital Marketing Lead (Nagpur)
🏢 Hoora Technologies
📍 Nagpur