: Digital Marketing Expert –

- HiWox

Engagement: Equity-Based Founding Team Role

Work Model: Part time, Hybrid / Remote

Time Commitment: Approximately 20 hours per week

Domain: HealthTech, Digital Marketing, Brand Growth &

- Healthcare Innovation

About HiWox

HiWox is a HealthTech and wellness innovation company building a Personalised Wellness Intelligence Platform and Healthcare Operating System (HOS).

Our platform aims to collect, analyse and interpret health, lifestyle and behavioural data across 9 wellness dimensions to generate explainable, evidence-backed insights, personalised recommendations, wellness rituals and transformation programmes.

We are looking for a Digital Marketing Expert who can take ownership of HiWox's digital presence, online brand building, audience engagement, lead generation and digital growth strategy.

Roles &

- Responsibilities

- Digital Marketing Strategy: Develop and execute comprehensive digital marketing strategies to establish HiWox as a differentiated HealthTech and wellness intelligence brand.
- Social Media Management: Manage and grow HiWox's presence across LinkedIn, Instagram, Facebook, YouTube and other relevant platforms through consistent and engaging content.
- Content Strategy &
- Execution: Plan and develop content calendars, educational posts, reels, videos, infographics, blogs and campaigns around HealthTech, preventive wellness, health intelligence and the 9 wellness dimensions.
- Performance Marketing: Plan, execute and optimise paid advertising campaigns across Google Ads, Meta Ads and other relevant platforms to generate qualified leads, user registrations and business opportunities.
- Lead Generation &
- Conversion: Develop digital funnels,



landing pages, email campaigns and audience engagement strategies to acquire potential users, healthcare partners, consultants and institutional clients.
- SEO &
- Online Visibility: Improve website visibility through keyword research, search engine optimisation, content optimisation and organic growth strategies.
- Analytics &
- Performance Tracking: Monitor website traffic, social media engagement, campaign performance, lead acquisition costs, conversion rates and marketing ROI using relevant analytics tools.
- Brand Communication &
- Growth: Maintain consistent brand messaging, coordinate with the product and design teams, identify digital growth opportunities and build an engaged online community around HiWox.

Desired Candidate Profile
- Bachelor's or Master's degree in Digital Marketing, Marketing, Business Administration, Communications or a related field.
- Proven experience in digital marketing, social media growth, performance marketing or online brand management.
- Practical knowledge of Meta Ads, Google Ads, SEO, SEM, email marketing and marketing analytics.
- Experience with content planning, copywriting, campaign management and digital lead-generation funnels.
- Familiarity with Google Analytics, Search Console, Meta Business Suite and relevant marketing tools.




- Ability to analyse campaign data and make performance-driven marketing decisions.
- Strong communication, creativity, analytical thinking and execution capabilities.
- Experience in HealthTech, healthcare, wellness, SaaS or technology startups will be an advantage.

Engagement &
- Equity Structure

- 100% equity-based founding team opportunity. No fixed salary initially.
- Part-time engagement with approximately 20 hours per week.
- Hybrid/remote working arrangement.
- Equity participation will be mutually discussed based on experience, expertise, responsibilities, contribution and long-term commitment.
- Fixed compensation arrangements will be evaluated after funding and revenue stabilisation.
- Selection process: 3–4 strategic discussions, followed by a one-month NDA-based collaboration period.
- Formal founding team agreement with a proposed five-year equity vesting structure.

Who Should Apply? We are looking for a digital marketing professional who can independently drive online growth rather than simply manage social media accounts.

The ideal candidate should be capable of combining strategic thinking, creative content development, performance marketing and measurable customer acquisition.

If you are passionate about HealthTech, digital innovation, preventive wellness and building a technology-driven healthcare brand, this is an opportunity to join HiWox's founding team and contribute to building a new-age wellness intelligence ecosystem.

Build digital presence. Drive meaningful engagement. Shape the future of HealthTech with HiWox.

Skills: analytics,social media,digital marketing,intelligence

📌 Digital marketing Expert (Part-time, Equity only) (India)
🏢 PD Consulting
📍 India