Digital Marketing Executive

Experience: 2–3 Years

Employment Type: Full-Time

Department: Marketing

Location: Bengaluru

Work Mode: Work from Office

About the Role

We are looking for a creative, analytical, and result-oriented Digital Marketing Executive with 2–3 years of hands-on experience in planning and executing digital marketing activities.

The ideal candidate should have practical experience in social media management, content planning, performance marketing, SEO, digital campaigns, and online brand building. The candidate will be responsible for managing digital marketing activities across multiple platforms, improving brand visibility, driving engagement, and supporting business growth.

Key Responsibilities

1. Social Media Management

- Manage and execute social media strategies across Instagram, Facebook, LinkedIn, and other relevant platforms.
- Develop monthly social media content calendars.
- Coordinate with graphic designers, video editors, and content creators for creative development.
- Schedule and publish posts, reels, stories, and other social media content.
- Monitor social media performance, engagement, and audience growth.
- Manage community engagement, comments, messages, and audience interactions.

2. Performance Marketing & Paid Campaigns

- Plan, execute, and monitor paid advertising campaigns on Meta Ads and Google Ads.
- Assist in campaign budgeting, audience targeting, and optimisation.
- Monitor campaign performance, CPC, CPM, CTR, CPL, and conversions.
- Prepare campaign performance reports and recommend improvements.
- Conduct A/B testing for creatives, audiences, and campaign formats.

3. Search Engine Optimisation (SEO)

- Conduct keyword research and competitor analysis.
- Implement on-page and off-page SEO activities.
- Optimise website content, landing pages,



and metadata.
- Monitor website performance using Google Analytics and Google Search Console.
- Identify opportunities to improve organic traffic and search rankings.

4. Content Marketing

- Develop content ideas and marketing campaigns aligned with brand objectives.
- Coordinate with creative teams for social media creatives, videos, blogs, and promotional content.
- Write engaging captions, ad copies, website content, and marketing communication.
- Identify relevant trends, topics, and opportunities for brand engagement.

5. Website & Digital Analytics

- Monitor website traffic and user behaviour using Google Analytics 4.
- Support website content updates and landing page optimisation.
- Track campaign performance and digital marketing KPIs.
- Prepare weekly and monthly marketing performance reports.

6. Influencer & Campaign Coordination

- Identify and coordinate with relevant influencers and content creators.
- Support influencer collaborations, barter campaigns, and paid partnerships.
- Assist in executing online promotions, seasonal campaigns, and brand activations.

7. Reporting & Coordination

- Maintain digital marketing trackers, campaign reports, and content calendars.
- Coordinate with internal teams to ensure timely execution of marketing activities.
- Stay updated with the latest digital marketing trends, tools, and platform updates.

Required Skills & Qualifications




- 2–3 years of hands-on experience in digital marketing.
- Good understanding of Meta Business Suite and Meta Ads Manager.
- Working knowledge of Google Ads and Google Analytics 4.
- Experience in social media management and content planning.
- Basic understanding of SEO and website optimisation.
- Strong copywriting and communication skills.
- Knowledge of Canva or other creative tools is an added advantage.
- Ability to analyse campaign performance and prepare reports.
- Good organisational, coordination, and time-management skills.

Preferred Tools & Platforms
- Meta Business Suite
- Meta Ads Manager
- Google Ads
- Google Analytics 4
- Google Search Console
- Canva
- WordPress / CMS platforms
- Excel / Google Sheets
- Social media scheduling tools

Key Performance Indicators (KPIs)
- Social media growth and engagement.
- Content calendar execution and publishing consistency.
- Paid campaign performance and optimisation.
- Website traffic and organic search growth.
- Lead generation and campaign conversions.
- Timely execution of marketing campaigns.
- Quality of reporting and marketing insights.

Ideal Candidate Profile We are looking for someone who is proactive, creative, digitally savvy, and comfortable handling multiple marketing activities simultaneously. The candidate should be capable of taking ownership of assigned projects, coordinating with creative teams, and executing marketing strategies with minimal supervision.

Apply Now: If you are passionate about digital marketing, brand building, and online growth, we would love to hear from you!

Pay: ₹35,000.00 - ₹40,000.00 per month

Perks

- Flexible schedule
- Leave encashment
- Paid sick time
- Paid time off

Work Location: In person

📌 Digital Marketing Executive (Koramangala)
🏢 Stylenza Urbantraq
📍 Koramangala