We are looking for a creative, analytical, and results-driven Digital Marketing Executive to develop, implement, and optimize digital marketing campaigns across multiple online platforms. The ideal candidate will be responsible for increasing brand awareness, generating leads, improving website traffic, and enhancing customer engagement through effective digital marketing strategies.

Roles & Responsibilities

- Plan, execute, and optimize digital marketing campaigns across Google, Facebook, Instagram, LinkedIn, and other digital platforms.
- Manage social media accounts by creating engaging content, scheduling posts, and responding to customer interactions.
- Monitor and improve website performance through SEO (Search Engine Optimization) and SEM (Search Engine Marketing).
- Execute email marketing campaigns and maintain customer databases.
- Create and manage paid advertising campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.).
- Develop content for blogs, websites, social media, and marketing materials.
- Track campaign performance using Google Analytics and other digital marketing tools.
- Generate regular reports on campaign performance, website traffic, leads, and ROI.
- Coordinate with designers, content creators, and sales teams to execute marketing initiatives.
- Stay updated with the latest digital marketing trends, tools, and best practices.





Required Skills & Qualifications

- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 3.5+ years of experience in digital marketing.
- Knowledge of SEO, SEM, Google Ads, Meta Ads, email marketing, and social media marketing.
- Experience with Google Analytics, Google Search Console, and marketing automation tools.
- Basic understanding of content management systems (WordPress preferred).
- Strong analytical, communication, and creative thinking skills.
- Ability to manage multiple projects and meet deadlines.

Preferred Skills

- Certification in Google Ads or Google Analytics.
- Experience with Canva, Adobe Creative Suite, or other design tools.
- Knowledge of video marketing and marketing automation platforms.
- Familiarity with CRM software.

Key Performance Indicators (KPIs)

- Website traffic growth
- Lead generation
- Conversion rate
- Cost per Lead (CPL)
- Return on Ad Spend (ROAS)
- Social media engagement and follower growth
- SEO ranking improvements
- Email campaign performance

Compensation & Benefits

- Competitive salary
- Performance-based incentives
- Professional development and certification opportunities
- Health insurance and other employee perks (as per company policy)
- Career growth opportunities

📌 Digital Marketing Executive (Tenkasi)
🏢 Primesource Consulting
📍 Tenkasi