Title: Digital Marketing Executive

Company: SKS Veterinary Hospital

Location: Chennai, Tamil Nadu (Abiramapuram)

Experience: 0 - 2 Years Preferred

Employment Type: Full-Time

About the Role SKS Veterinary Hospital is seeking a creative, energetic, and performance-driven Digital Marketing Executive to manage our digital presence, create engaging content, and execute marketing campaigns across our network of veterinary hospitals.

The ideal candidate should be comfortable with social media management, content creation, on-camera video presentation, and performance analytics.

This role combines creative storytelling with data-driven marketing to increase brand awareness, generate enquiries, improve appointment bookings, and drive footfall to our hospital branches.

Key Responsibilities 1. Social Media Management & Content Creation

- Plan, execute, and manage digital marketing activities across Instagram, Facebook, Google Search, and Google Business Profile.
- Develop educational, promotional, and engagement-focused content to improve audience reach, engagement, enquiries, and walk-ins.
- Manage Instagram Reels, carousel posts, stories, captions, hashtags, and publishing schedules.
- Create basic social media graphics, promotional creatives, and video content using Canva or similar design tools.
- Research current social media trends, audience interests, and content opportunities relevant to pet care.
- Maintain consistent brand identity, messaging, and content quality across digital platforms.

2. On-Camera Hosting & Video Content

- Act as an on-screen host or presenter for Instagram Reels, educational videos, promotional campaigns, and other digital content.
- Present pet care topics, hospital services, awareness messages, and promotional offers in a clear, confident, and engaging manner.
- Coordinate with veterinarians and hospital teams to create expert-led educational videos, interviews, and awareness content.
- Assist with video scripting, storytelling, filming, and basic editing.
- Be comfortable speaking directly to the camera and engaging with digital audiences.
- Support the creation of short-form video content for Instagram, Facebook, and YouTube.

3.



Branch-Wise Marketing & Brand Building

- Support location-specific marketing campaigns across the SKS Veterinary Hospital network.
- Plan digital promotions for vaccination drives, health check-up camps, awareness programs, special offers, and seasonal campaigns.
- Develop locally relevant content to improve branch visibility and attract nearby pet owners.
- Build brand credibility through education-led pet care content, doctor-focused communication, and authentic patient-care stories, with appropriate consent.
- Coordinate with hospital teams to collect photos, videos, testimonials, and campaign updates.
- Ensure campaigns are aligned with brand guidelines and business objectives.

4. Google Business Profile & Online Reputation

- Support the management and optimisation of Google Business Profiles across hospital locations.
- Publish relevant business updates, promotional posts, photos, and service-related information.
- Monitor customer reviews, ratings, and engagement, and coordinate appropriate responses.
- Improve local online visibility through consistent profile updates and accurate business information.
- Track Google Business Profile performance, including calls, website clicks, direction requests, and other available interactions.

5. Analytics, Reporting & Performance Improvement

- Monitor digital marketing performance using Google Analytics (GA4), Meta Business Suite / Insights, Google Ads, and Google Business Profile.
- Prepare weekly and monthly performance reports covering leads, enquiries, walk-ins, CPL, engagement, and branch-wise campaign results.
- Track social media growth, reach, views, engagement rates, shares, saves, and follower performance.
- Identify successful content formats and campaigns,



and recommend improvements based on performance data.
- Work closely with management and branch teams to align marketing activities with business goals.

Required Skills & Qualifications

- Practical experience in digital marketing, social media management, and content creation.
- Working knowledge of Instagram, Facebook, LinkedIn and Google Business Profile.
- Ability to create social media content using Canva and basic video editing tools such as CapCut or similar software.
- Confidence and willingness to appear on camera, host videos, and create engaging short-form content.
- Ability to write engaging captions, promotional copy, video scripts, and calls-to-action.
- Basic understanding of digital marketing analytics and performance reporting.
- Strong communication, coordination, creativity, and organisational skills.
- Ability to manage multiple campaigns and work with teams across different locations.

Preferred / Added Advantages

- Experience in healthcare, veterinary services, pet care, or multi-location business marketing.
- Familiarity with Instagram Reel production, short-form video storytelling, and social media trends.
- Knowledge of SEO, local SEO, Google Analytics 4, and Google Tag Manager.
- Ability to communicate in English and Tamil; additional regional languages are an advantage.
- Experience coordinating video shoots, influencer collaborations, and offline promotional activities.

Education Bachelor's degree in Marketing, Mass Communication, Visual Communication, Business Administration, or a related field. Relevant practical experience and a robust portfolio will also be considered.

What We Expect

- A creative professional who can independently generate content ideas and execute campaigns.
- A confident on-screen communicator who can represent our brand professionally.
- A results-oriented approach focused on measurable enquiries, leads, and hospital footfall.
- Willingness to visit hospital branches, coordinate with doctors, and participate in content shoots when required.
- Strong ownership, initiative, attention to detail, and ability to work with deadlines.

📌 Digital Marketing Executive (Chennai)
🏢 SKS Veterinary Hospital
📍 Chennai