SALARY ₹25000-30000 PER MONTH BASED ON SKILLS

Job Title: Digital Marketing & Lead Generation Executive

Company: Jaggi Brothers

Industry: Ophthalmic Equipment & Medical Devices

Location: Gurgaon

Employment Type: Full-time

Experience: 1–3 Years

About the Role

We are looking for a creative and result-oriented Digital Marketing & Lead Generation Executive to strengthen our online presence and generate business enquiries for Jaggi Brothers.

The candidate will be responsible for creating engaging digital content, managing social media platforms, shooting and editing product videos, running paid advertising campaigns and generating qualified leads from doctors, clinics and hospitals.

We are looking for someone who can independently plan and execute digital marketing activities and focus on measurable results, particularly lead generation.

Key Responsibilities

1. Content Creation & Social Media Management

- Plan, shoot and edit engaging videos, reels and posts for Instagram, Facebook, YouTube and LinkedIn.
- Create product demonstration videos, educational content, promotional videos and customer testimonials.
- Develop creative content ideas to showcase ophthalmic equipment and build brand awareness.
- Write captions, product descriptions and marketing content.
- Manage social media accounts and maintain a consistent content calendar.

2. Digital Marketing & Paid Advertising

- Plan, execute and manage paid advertising campaigns on Meta (Facebook and Instagram) and Google Ads.
- Create targeted campaigns to reach ophthalmologists, optometrists, eye hospitals and clinics.
- Monitor advertising budgets, campaign performance, conversions and cost per lead.
- Continuously optimise campaigns to improve lead quality and reduce acquisition costs.




- Explore new digital marketing channels and strategies to increase brand visibility.

3. Lead Generation & Management

- Generate qualified business enquiries through social media, paid advertisements, website and other digital channels.
- Develop lead generation campaigns for different product categories.
- Track and maintain records of incoming leads and campaign performance.
- Monitor lead quality, cost per lead and lead conversion data.
- Coordinate with the sales team to ensure timely follow-up on generated leads.
- Identify opportunities to improve lead generation and marketing ROI.

4. Website & Online Presence

- Coordinate website content updates and product listings.
- Work on basic SEO and improving organic search visibility.
- Monitor website traffic, enquiries and other digital performance metrics.

Skills & Requirements

- 1–3 years of experience in digital marketing and lead generation.
- Hands-on knowledge of Meta Ads Manager and Google Ads.
- Ability to shoot and edit videos independently.
- Familiarity with Canva, CapCut or Adobe Premiere Pro.
- Understanding of social media algorithms and content strategies.
- Knowledge of Google Analytics and basic SEO.
- Valuable communication, creative thinking and analytical skills.
- Ability to work independently and take ownership of marketing activities.

Key Performance Indicators (KPIs)

- Number of qualified leads generated.
- Cost per qualified lead.
- Social media growth and engagement.
- Advertising campaign performance and ROI.
- Consistency and quality of content published.
- Website traffic and online enquiries.

What We Are Looking For: Someone who can take ownership of Jaggi Brothers' digital marketing activities, create engaging content, run effective campaigns and consistently generate quality business leads.

📌 Digital Marketing Executive (Gurugram)
🏢 Jaggi Brothers
📍 Gurugram