Job title: Digital Marketing Executive

Experience: 0–1 year; freshers with relevant internships or practical projects are welcome.

Education: A bachelor’s degree in Marketing, Business, Mass Communication or a related field is preferred.

Role overview

Execute day-to-day digital marketing activities across social media and paid advertising. Coordinate with content writers, designers and video editors to publish content on time, manage campaigns within approved budgets, track results and promptly flag issues.

Key responsibilities

- Content planning and publishing: Maintain the content calendar and schedule approved posts, reels, stories and videos across Instagram, Facebook, YouTube, LinkedIn and other relevant platforms.
- Creative coordination: Share clear briefs with the creative team, follow up on deadlines, consolidate feedback and ensure assets are ready for publication.
- Translate copy into creative requirements: Explain the audience, campaign objective, main message, headline, call to action and visual priorities to designers. Specify the required formats and ensure the final creative communicates the intended message.
- Quality checks: Check spelling, branding, links, captions, video thumbnails, formatting and approvals before content or advertisements go live.
- Paid campaign execution: Set up, launch and manage Meta Ads and support Google Ads campaigns, including YouTube advertising, within approved objectives and budgets.
- Daily monitoring and issue reporting: Check spending, ad delivery, rejected ads,



lead flow and campaign performance. Flag unusual costs, poor results, payment problems or tracking failures promptly.
- Testing and improvement: Test approved variations of creatives, copy and audiences; recommend changes based on results.
- Reporting and lead coordination: Maintain campaign trackers and prepare weekly performance reports. Coordinate with sales to understand lead quality and check that enquiries reach the right person.
- Research and engagement: Monitor competitors and relevant trends, suggest content ideas, and respond to or route comments and messages according to team guidelines.

Skills required

- Basic practical knowledge of Meta Ads Manager, Meta Business Suite and YouTube Studio.
- Understanding of campaign objectives, audience targeting, budgets and basic optimisation.
- Ability to understand reach, engagement, click-through rate, cost per click, cost per lead and conversions.
- Clear written communication and the ability to explain creative requirements.
- Robust organisation, follow-up, attention to detail and deadline management.
- Working knowledge of Google Sheets or Excel for tracking and reporting.
- Ability to identify problems, communicate them early and take ownership of follow-through.

Additional advantages

Exposure to Google Ads, Google Analytics, conversion tracking, basic SEO, Canva and AI-assisted marketing tools. Internship work, college campaigns or independently managed pages and campaigns will be valued.

📌 Digital Marketing Executive (Pune)
🏢 Black Panda Enterprises
📍 Pune