Education Qualifications: The candidate must have an engineering degree or should be a post graduate in any discipline
Skills & Responsibilities:
- Candidates must understand all SEO levels: technical, on-page optimization and off-page optimization.
- Candidates must have advanced technical understanding of SEO process flows and have working knowledge of CSS, HTML and SEO tools.
- Experience in Google Adwords is a must.
- Experience in web analytics technology and in optimizing SEM campaigns through ad copy, keywords, geo-targeting and landing page optimizations is needed.
- Have valuable knowledge about organic and paid search.
- Candidates must create, develop, copyedit, proof read and manage web content
- Develop and manage business collaterals like case studies, white papers, specifications, PR, articles, blogs, newsletters, brochures, presentations etc.
- Build web content as well as content for inbound marketing.Successfully implement SEO strategies to increase quality traffic and bring revenue.
- Must be able to create plans to improve search engine rankings while following the webmaster guidelines of all search engines.
- Perform regular site audits to ensure that priority site sections are optimized.
- Develop and measure KPIs for SEO effectiveness, including success metrics, processes for measurement, competitive audits and opportunity analysis.
- Maintain an up to date knowledge with paid search best practices, keyword development tools and industry research.
Excellent verbal and written communication, presentation and interpersonal skills