Job Title: Digital Marketing & Ads Specialist

Department: Digital Marketing

Experience: 1–3 Years

Employment Type: Full-Time

Job Overview

We are looking for a results-driven Digital Marketing & Ads Specialist to plan, execute, and optimise digital advertising campaigns across multiple platforms. The candidate should have hands-on experience in paid advertising, lead generation, campaign management, and performance analysis.

Key Responsibilities

- Plan, create, and manage paid advertising campaigns across Google Ads, Meta Ads (Facebook & Instagram), and LinkedIn Ads.
- Develop effective lead generation strategies to achieve business objectives.
- Perform audience research, keyword research, competitor analysis, and campaign planning.
- Monitor and optimise advertising campaigns to improve ROI, CTR, CPC, and conversion rates.
- Create and manage ad campaigns, including search ads, display ads, remarketing, and social media promotions.
- Set up and monitor conversion tracking using Google Analytics 4, Google Tag Manager, and Meta Pixel.
- Prepare regular campaign performance reports and provide actionable insights.
- Coordinate with the design and content teams to develop engaging ad creatives and campaign content.
- Manage advertising budgets and ensure effective utilisation of campaign spending.




- Stay updated with the latest digital advertising trends, tools, and platform updates.

Required Skills
- Hands-on experience with Google Ads and Meta Ads Manager.
- Knowledge of Google Analytics 4 and Google Tag Manager.
- Robust understanding of SEO, SEM, PPC, and lead generation.
- Experience with audience targeting, retargeting, and conversion optimisation.
- Knowledge of landing page optimisation and conversion funnels.
- Ability to analyse campaign data and generate performance reports.
- Good communication, analytical, and problem-solving skills.

Preferred Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Google Ads certification or Meta Blueprint certification is an advantage.
- Experience managing campaigns for multiple clients or industries.
- Knowledge of LinkedIn Ads and YouTube advertising is an added advantage.

Performance Expectations
- Generate quality leads through paid advertising campaigns.
- Improve campaign performance and conversion rates.
- Maintain efficient advertising budgets and maximise ROI.
- Deliver measurable results through data-driven marketing strategies.

Pay: ₹10,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Digital Marketing & Ads Specialist (Jayanagar East)
🏢 InnoGenX
📍 Jayanagar East