The Analyst Digital Analytics Tagging will support digital measurement initiatives across web and mobile platforms by creating tagging specifications, validating implementations, monitoring data quality, and delivering analytics insights. The role will work closely with Product, Technology, and Analytics teams to ensure reliable data collection and effective measurement of customer experiences and business outcomes.

Key Responsibilities

- Support creation and maintenance of tagging specifications for web and mobile applications.
- Assist in implementing measurement requirements within Adobe Analytics and Adobe Launch.
- Perform tagging QA, validation, and troubleshooting activities.
- Monitor data quality and identify discrepancies across digital analytics platforms.
- Support feature launches by ensuring accurate tracking and analytics readiness.
- Develop reports, dashboards, and KPI tracking frameworks.
- Analyze customer journey data and provide actionable insights to business stakeholders.
- Document tagging standards, implementation processes, and governance requirements.




- Partner with Product and Technology teams to resolve analytics implementation issues.
- Support experimentation and campaign measurement initiatives.

Required Qualifications

- Bachelor's degree in Engineering, Analytics, Computer Science, Statistics, or related discipline.
- 2–4 years of experience in Tag Management & Digital Analytics, Web Analytics, or Product Analytics.
- Working knowledge of Adobe Analytics, Google Analytics, or similar analytics platforms.
- Understanding of web and mobile tracking concepts.
- Experience with tag management systems such as Adobe Launch, GTM, or similar tools.
- Solid analytical and problem-solving skills.
- Ability to work with cross-functional teams and manage multiple priorities.

Preferred Qualifications

- Experience with SQL, Python, SAS, or data analysis tools.
- Knowledge of customer journey analytics and digital KPI measurement.
- Exposure to dashboarding tools such as Tableau or Power BI.
- Understanding experimentation and A/B testing concepts.

📌 Digital Analytics - Analyst (Gurugram)
🏢 Bootminds Systems
📍 Gurugram