13 Nov
|
talent photon
|
Delhi
13 Nov
talent photon
Delhi
This is a remote position.
We are looking for a Senior Digital Marketing Manager who can drive end-to-end digital marketing strategy and execution for B2B and SaaS businesses. This role requires a solid combination of strategic thinking, hands-on channel expertise, client management, and data-driven decision-making.
Key Responsibilities
- Own digital marketing strategy and client relationships, leading regular performance reviews, presenting insights, and recommending growth initiatives aligned with business objectives.
- Plan and execute multi-channel marketing campaigns across SEO, Google Ads, LinkedIn Ads, Meta Ads, email marketing, and website optimization.
- Monitor campaign performance, analyze marketing metrics, and optimize budgets, CAC, CPL, conversion rates, and pipeline contribution using data-driven insights.
- Drive SEO strategy, keyword research, technical audits, content optimization, landing page improvements, and conversion rate optimization (CRO).
- Lead and manage a team of 4+ multi-channel marketers while ensuring execution quality, accountability, and timely delivery across multiple projects.
- Collaborate with our sales, product, content, design, and development teams to establish campaign priorities, track milestones, and deliver measurable growth outcomes.
Requirements
- 6–10 years of experience in Digital Marketing, preferably within B2B or SaaS environments; candidates with 5+ years of strong B2B SaaS or agency experience may also be considered.
- Hands-on expertise in at least three digital marketing channels, preferably SEO, Performance Marketing, and Email Marketing, along with working knowledge of CRO.
- Strong analytical and reporting skills, with proficiency in Excel/Google Sheets, GA4, Google Search Console, marketing dashboards, funnel analysis, CAC, and CPL metrics.
- Proven experience managing a team of 4+ multi-channel marketers, handling multiple projects, and driving cross-functional execution.
- Excellent communication, stakeholder management, and client-facing skills, with the ability to translate business objectives into actionable marketing strategies.
📌 Demand Generation Manager - Remote (Delhi)
🏢 talent photon
📍 Delhi