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Job Title: CRM Specialist

- Location: Abids, Hyderabad.

- Job Type: Full-time

- Experience Level: 0–4 years (Freshers to Junior Professionals welcome)

- Company Overview: At Gavins, we connect deeply with our customers and are looking for a data-driven, customer-obsessed CRM Specialist to join our team as the mastermind behind our customer lifecycle journeys.

- Role Summary: You will blend creativity with analytics to turn customer data into personalized experiences that drive engagement, retention, and loyalty, making our brand feel like a friend.

- Campaign Strategy &
- Execution:

Design, build, and deploy end-to-end CRM campaigns across multiple channels, including Email, SMS, Push Notifications, and In-App messaging.

- Lifecycle Marketing &

- Journey Mapping:

Map out and continuously optimize the customer journey—from high-converting onboarding and welcome flows to targeted re-engagement and win-back strategies.

- Segmentation &

- Personalization:

Analyze customer data to create highly targeted audience segments, ensuring the right personalized message reaches the right person at the right time.

- Content Creation &

- Copywriting:

Craft and guide compelling, action-oriented copy, headlines, and content aligned with the Gavins brand voice.

- A/B Testing &

- Optimization:

Formulate test hypotheses and continuously experiment with subject lines, content layouts, send times, and CTAs to maximize open rates, click-through rates, and conversions.

- Cross-Team Coordination &

- Collaboration:

Partner closely with Creative, Content, and Product teams to gather assets, align messaging, manage campaign schedules, and ensure a seamless brand experience.

- Detail-Oriented Quality Assurance (QA):



Maintain a hawk-eye for detail by performing rigorous checks to ensure zero broken links, typing errors, or formatting glitches before deployment.

- Data &

- Performance Reporting:

Monitor daily and weekly campaign performance, track key metrics (ROI, CLV, Retention Rate, Churn Rate), and translate complex data into actionable team insights.

- Retention Focus: Maintain a deep passion for customer journey optimization and long-term customer lifetime value (CLV).

- Communication &

- Organizational Skills:

Exceptional written and verbal communication skills paired with strong project coordination capabilities to keep multi-channel campaigns running on schedule.

- Educational Qualification: Bachelor’s Degree in Marketing, Communications, Business Administration, Computer Science, Data Analytics, English, Journalism, or a related field (or equivalent practical experience/certifications).

- Experience Requirements: 0–4 years of hands-on experience (or strong internship background) in CRM, email marketing, content creation, or lifecycle marketing.

- Tech Stack &

- Data Aptitude:

Proficiency or solid eagerness to learn major CRM/marketing automation platforms (HubSpot, Salesforce Marketing Cloud, Braze, Klaviyo, ActiveCampaign) and an analytical mindset comfortable working with Excel/Google Sheets.

- Bonus Qualifications: Experience with visual design tools (Canva, Figma), basic HTML/CSS knowledge, a creative writing portfolio, or email marketing certifications (e.g., HubSpot, Salesforce).

- What We Offer: Strong mentorship, high campaign ownership from day one, clear career advancement pathways, and a collaborative team culture.

Pay: ₹18,000.00 - ₹40,000.00 per month

Benefits

- Provident Fund

Work Location: In person

📌 CRM Specialist (Abids)
🏢 GAVINS
📍 Abids